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Jay Tust, former sports director at KTVB and newly appointed leader of Bronco Studios at Boise State Athletics, takes us behind the scenes of his remarkable career journey and exciting new chapter.

After 14 award-winning years in broadcasting, Jay reveals how baseball shaped his professional mindset—from overcoming early struggles as "the worst kid in Soundview Little League" to being drafted by the Cincinnati Reds. This transformation taught him resilience and the power of sacrifice, principles that guided his Emmy and Murrow Award-winning journalism career and now fuel his vision for Bronco Studios.

The conversation explores why Boise State's innovative approach to athletics media attracted him. Working alongside visionary athletic director Jeremiah Dickey, Jay explains how the department's philosophy—"skate to where the puck is going"—positions them ahead of chaotic changes in collegiate athletics. The goal: creating a permanent studio space where student-athletes and coaches can tell their stories directly to fans worldwide, expanding the already powerful Boise State brand.

Beyond career ambitions, Jay shares deeply personal motivations for his transition. The shift from late-night news schedules to more regular hours means precious additional time with his growing family—daughter Collins (5), son Brooks (2), and a third child on the way. After experiencing heartbreaking loss with his first child, this work-life balance became a non-negotiable priority.

Looking ahead to an exciting football season featuring a highly anticipated matchup at Notre Dame, Jay offers insights on players to watch following Ashton Jeanty's departure. His enthusiasm for both basketball and football programs reflects his genuine passion for Boise State athletics and the community he's called home for far longer than the "three years" he initially planned.

Catch the expanded storytelling of Bronco Studios across Boise State's social media channels and YouTube as Jay continues championing the unique stories that make Boise State one of college athletics' most compelling brands.

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