In this episode of the Scalable Law Podcast, I’m joined by my good friend and past Accelerator member, Kristen Porter. Kristen is the founder of Oh No Legal, a law firm that grew nationally during the COVID years, and more recently, she launched Zenovate Marketing, a digital marketing agency built specifically to help law firm owners grow.

Kristen shares her journey of starting her firm out of necessity, why she chose to niche down into the real estate industry, and how that decision not only made her practice easier to run but also made her marketing more powerful. We also talk about the frustrations law firm owners face when outsourcing marketing, and why she created Zenovate to be a trusted solution that understands the legal profession.

If you want to hear how niching, list building, and smart digital strategies can change the game for your firm, you’ll love this conversation.

“Our law firm growth is totally dependent on our digital marketing. For a long time, we didn’t even use paid ads, we built everything through organic list building and partnerships.”

“Nicheing makes everything easier. Your practice becomes smoother, your marketing clearer, and other professionals see you as the expert.”

“Copy is what converts. Your logo and design make you look professional, but the words you use are what actually bring in the right clients.”

If you enjoyed this episode, share it with a fellow law firm owner who would find it valuable. And don’t forget to hit follow on Apple Podcasts or Spotify so you never miss an episode.