**Enter the ACA Field with Ease**

Joanna shares insights on how accessible the Affordable Care Act (ACA) field is, thanks to federal certifications and free certifications through state-based exchanges. She encourages agents to be transparent about their commission structures and discuss any commission deductions upfront. Often, agents find themselves in the ACA realm quite by chance, especially when working with older clients, offering them a pathway to earn while building a Medicare book.

**Maximizing HealthSherpa’s Efficiency**

The episode highlights HealthSherpa as an essential tool that simplifies the ACA application process. For agents, the platform offers automated processes, allowing clients to fill in their details via personal URLs. Its ability to handle out-of-state sales wherein licensed agents can receive referral fees adds another layer of convenience.

**Financial Potential and Client Flexibility**

Joanna discusses the substantial financial opportunities within the ACA, noting that initial compensation and renewals vary by state and carrier but usually provide a consistent income. Unlike Medicare, ACA sales often involve families, meaning one sale can cover multiple individuals. The ACA marketplace also provides clients with flexibility, as they prioritize budget over specific doctors, facilitating easier plan selection.

**Appreciation and Referral Dynamics**

One key takeaway from the podcast is the emphasis on showing appreciation for referrals. Joanna shares her personal experience of a lack of gratitude from a contact in California, stressing the importance of simple gestures like a thank you card. Building an ACA business involves engaging with people, understanding enrollment details, and recognizing special enrollment periods available year-round based on income levels.

**Strategizing with ACA and Medicare**

Joanna advises that an optimal business strategy includes incorporating ACA options while discussing Medicare, as many might become eligible before they turn 65. Notably, ACA clients might prefer these plans due to lower premiums and subsidies, despite Medicare offering better benefits.

Overall, the episode concludes with encouragement for listeners to focus on ACA during the Medicare season, emphasizing the potential of ACA renewals and grassroots marketing strategies. Check out Joanna's advice and resources like HealthSherpa to take full advantage of these opportunities.

This episode is sponsored by CertifiedMedicareAgents.com