Nonprofit Leadership Podcast

From One Caregiver’s Search to a National Movement: The Story of the National MS Society


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Tim Coetzee

In this episode of the Nonprofit Leadership Podcast, host Rob Harter welcomes Tim Coetzee, CEO of the National Multiple Sclerosis Society, to discuss the inspiring journey of the organization from a simple newspaper ad in 1945 to a nationwide movement transforming lives today. Tim shares the riveting origin story of the MS Society, which began with Sylvia Lawry’s determined quest to help her brother and has since grown into a global leader in MS research and advocacy.

Tim also delves into the advancements in MS treatment and research, the Society’s critical partnerships, and his own leadership journey shaped by impactful mentorship. His perspective on leading with curiosity over certainty offers a refreshing and actionable insight for nonprofit leaders everywhere.

Key Topics Include:

  • The compelling origin story of the MS Society and founder Sylvia Lawry’s relentless advocacy
  • Current advancements in MS treatments and promising new research directions
  • How the MS Society partners with caregivers, researchers, and other nonprofits for maximum impact
  • The importance of humility and collaboration in nonprofit leadership
  • Tim’s mentorship experience with former CEO Joyce Nelson and its influence on his leadership style
  • Strategies for balancing visionary leadership with coaching and accountability
  • Embracing a “learn-it-all” mindset over being a “know-it-all” in leadership roles
  • Mentioned in This Episode:

    • National MS Society: https://www.nationalmssociety.org
    • Tim Coetzee on LinkedIn: https://www.linkedin.com/in/timcoetzee/
    • Adam Grant’s book Hidden Potential: https://www.adamgrant.net/book/hidden-potential/
    • Satya Nadella’s leadership approach: https://news.microsoft.com/exec/satya-nadella/
    • This Episode is Sponsored By:

      • DonorBox – Helping you help others with the best donation forms in the business:
      • Links to Resources:

        • Interested in Leadership and Life Coaching? Visit Rob’s website: RobHarter.com
        • Find us on YouTube: Nonprofit Leadership Podcast YouTube Channel
        • Suggestions for the show? Email us at [email protected]
        • Request a sample coaching session: Email Rob at [email protected]
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          Nonprofit Leadership PodcastBy Dr. Rob Harter

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