On this episode of Performance People, Georgie Ainslie sits down with Pat Sharples, an elite head coach in winter sports, for a rare behind-the-scenes look at how teams are built.

Pat reveals what really happens inside a Winter campaign. He explains how he manages 12 very different snow sport disciplines, balancing creativity in freestyle athletes with the intensity of alpine racing, all while keeping athletes confident, healthy and competition-ready.

The conversation dives into mindset, risk and preparation in extreme sports, where athletes rehearse dangerous tricks hundreds of times before executing them under pressure. Pat also discusses how confidence, fear management and decision-making can be the difference between medals and missed opportunities.

Away from the slopes, Pat shares how recovery, sleep, nutrition and smart performance planning have become critical, especially when competing against nations with far larger budgets. Despite those challenges, he explains why British snowsport is entering the winter cycle with optimism, and highlights the athletes to watch.

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The Performance People podcast, in partnership with J.P. Morgan Private Bank, talks to high-performers in the world of sport and beyond, to bring defining moments, hard-earned insights and expert advice to everyday performance. New episodes every Tuesday.

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The views and opinions expressed on Performance People are those of the guests and hosts, and do not necessarily represent the views of ainslie + ainslie, J.P. Morgan Private Bank, or any affiliated organisations.

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