Do you feel like your marketing is scattered or your marketing reactively instead of proactively? Are you posting on social media just to "post something," hoping it leads to a booking?

In this special episode, I’m sitting down with Sharon Canovas, a talented pet and family photographer based in Ontario (and a professional stuntwoman!). Sharon joined my Consistent Bookings Workshop because she was tired of the being overwhelmed with marketing and wanted a clear path forward.

We dive deep into how she went from random social media posts to mapping out her entire year of marketing in advance. Sharon shares exactly how implementing a proper marketing strategy took her from uncertainty to being fully booked for the entire Spring season for the first time ever.

If you think you don't have time to market your business, you need to hear this. Sharon balances her photography business while working 15-hour days on film sets doing stunts and she still made it happen.

In this episode, we cover:

1. The shift from "Scattered" to Strategic: How Sharon stopped posting random "cute dog" photos and started posting with a purpose.
2. Planning 12 Months Out: How mapping out the year eliminated her anxiety about "what to do next".
3. The Power of AI Tools: How Sharon uses the tools from the workshop to brainstorm social media posts and emails in her dogs' voices, saving her hours of work.
4. Passive vs. Active Marketing: Why relying on social media alone isn't enough and how Sharon used pop-up events to drive leads.
5. The "Walk the Talk" Difference: Why it matters to learn from an educator who is still actively shooting and testing strategies in the trenches.

Memorable Quote:

"I took December off... I just sat down and planned everything out. So now I'm posting on social media with purpose... My Spring is fully booked. It's the first time that this is happening in my business." — Sharon Canovas

Connect with Sharon:

Sharon is a Hamilton Pet Photographer serving the Hamilton region in Ontario. Sharon balances her work in pet photography with her work as a stuntwoman and stunt coordinator. Since starting her business, she is most proud of having been voted Giggster Top 5 Best Pet Photographer from Hamilton, Ontario and has Won Platinum Award by Hamilton Spectator, Reader's Choice. Additionally, she's a certified pet grief specialist through One Last Network, equipped to better serve her clients in challenging times with End Of Life Pet Photography.

1. Website: https://canovasphotography.com/
2. Instagram: @scanovasphotography
3. Facebook: Canovas Photography
4. IMDB: Sharon Canovas on iMDB

Get on the Waitlist for the Consistent Bookings Workshop

Want to map out your year and fill your calendar just like Sharon did? The next Consistent Bookings Workshop launches in March!

Be the first to hear when doors open and get early access to the strategies that will take you from scattered and overwhelmed to having a clear plan and system for marketing.

👉 Sign up for the Waitlist here

💬 Join the Pet Photographers’ Collective

If you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

1. Practical marketing tips
2. Business lessons and mindset shifts
3. Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

✨ Want to Be Coached Live?

Interested in being featured on a future coaching episode? ⁠Apply here⁠

📲 Connect with Ina

Instagram: @inaj.thepetphotoceo

Email: [email protected]

Mentoring & Coaching for Pet Photographers: Learn More

Mentioned in this episode:

Register for the Pet Photography Marketing Reset Webinar

🎓 Join the Free Pet Photographers’ Marketing Reset Webinar

Ready to start booking your dream clients without discounting or social media burnout?

https://www.inajphotography.com.au/petphotography-marketing-webinar-register