Ever wonder what it really takes to build a successful product-based business? In today’s episode, I’m chatting with Christine Manning—Consumer Packaged Goods (CPG) founder, consultant, and mindset coach—who built a thriving food brand from scratch, scaled it into major retailers, and eventually sold the business. She shares the messy middle, mindset shifts, and what most makers get wrong when growing a product-based brand. This one is full of golden takeaways!

Key topics covered:

• Christine’s accidental start in entrepreneurship and how preserves turned into a full-blown CPG business
• The reality of low margins and why scaling is not optional in food-based businesses
• What most entrepreneurs get wrong about branding—and how to actually stand out on the shelf
• The mental shifts and mindset work Christine did to prepare for a business exit
• How burnout shaped her decision-making and why slowing down created more clarity
• Tips on building a sellable business (even if you’re not ready to sell yet)

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

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Connect with Christine:

• Instagram: @the.christinemanning

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!