Today we're joined by David Hieatt, founder of Hiut Denim Co., and The Do Lectures.

What we covered in this episode:

• How to pronounce Hiut and its origins
• What inspired David to start a jeans company
• Pitching a business aged 14
• Raised by wolves at Saatchi and Saatchi
• Setting up their first business Howies
• Surviving without pay for 6 years
• How it feels to sell your business
• The impact of having a dad in the merchant navy
• The importance of making people feel something
• Having a purpose and bringing your values to work
• How to find your purpose
• Why saving Britains biggest jeans factory inspired David to create Hiut
• Coping with 6 months orders in one month
• Why a newsletter is your most important communiction tool
• Getting geeky about newsletter stats
• Trying to beat your best newsletter
• Writing a book in 30mins a day
• Learning from Paul Arden
• The importance of choosing your boss carefully
• Focussing on being the most influential 30 person jeans company
• Being better today than yesterday
• Saving the planet with the No Wash Club
• Coping with 3 years of repairs in 3 months after offering free repairs for life
• The 88 hours it takes to win business
• The inspiration behind the DO lectures and the irony of 'doing one thing well'
• Don't just stand there, do something. Making change happen.
• Selling tickets to Do lectures out in an hour
• Talks from a cowshed in west wales