AI isn't coming — it's already here.

From Google Gemini to ChatGPT, the way patients discover dentists online is evolving faster than most practices can keep up. In this episode, Dr. Len sits down with Adrian Lefler, CEO of My Social Practice, to unpack how AI is reshaping SEO, what "Generative Engine Optimization" really means, and how dentists can adapt before they're left invisible online.

Dr. Len Tau welcomes back long-time friend and industry expert Adrian Lefler to talk about one of the most important topics in modern dental marketing — AI-driven search. Adrian breaks down how tools like Google Gemini, ChatGPT, and Perplexity are fundamentally changing how patients find dental practices online.

Together, they explore how AI overviews are replacing traditional search results, why Google Business Profiles are now more critical than ever, and how dentists can optimize for AI-based search instead of relying solely on outdated SEO tactics.

You'll also hear practical, no-nonsense advice on blogging in the AI age, avoiding "word salad" content, and what questions to ask before hiring a marketing agency that claims to "do AI."

What You'll Learn From This Episode

• AI is becoming the new search engine. Google's Gemini and AI Overviews are changing how patients find practices — links are being replaced by direct AI answers.

• Your Google Business Profile matters more than ever. It's the top data source AI models pull from, even before your website.

• Reviews remain your strongest ranking signal. But they must be paired with complete categories, service areas, and accurate info.

• Blogging isn't dead — it just evolved. Authentic, voice-based stories converted by AI tools outperform generic, AI-written blogs.

• Ask better questions. If a marketing company can't explain how their SEO adapts to AI search, walk away.

Key Takeaways

00:42 Introduction to AI in Dentistry

03:55 The Evolution of Search with AI

07:15 The Role of Reviews in AI Search

13:05 Understanding Generative Engine Optimization (GEO)

15:50 AI Tools and Patient Search Behavior

23:50 Actionable Steps for Dentists to Embrace AI

27:40 Using AI for Blogging Effectively

31:50 Choosing the Right Marketing Company for AI

37:26 Conclusion and Contact Information

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Connect with Adrian

Adrian Lefler is the CEO of My Social Practice, a leading dental marketing agency helping practices grow through smart digital strategy, SEO, and AI-driven solutions. With over 15 years of experience, Adrian is known for making complex marketing concepts simple and actionable for dental professionals.

• Email: [email protected]

• Phone: 877-316-7516

• Website: www.mysocialpractice.com

If you're ready to strengthen your online presence, optimize your Google Business Profile, or learn how AI can help your practice get found and chosen more often — reach out to Adrian and the team at My Social Practice today.

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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/

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