Scalable Law Podcast

From Side Hustle to a Thriving Law Firm: Kirsty Rayner’s Story of Growth and Balance (EP 168)

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In this episode of the Scalable Law Podcast, Caralee sits down with Kirsty Rayner of Rayners Lawyers in Port Macquarie. Kirsty shares her incredible journey from starting her law firm as a side hustle while raising her first baby to building a successful, tech-forward practice in a stunning regional location.

Kirsty opens up about:
  • The challenges and opportunities of running a law firm in a regional town.
  • How she overcame the fear of hiring and took the leap with her first VA and onshore staff.
  • Her approach to creating a niche practice in wills and estates and how it’s helped her grow sustainably.
  • Why brand authority, local partnerships, and leveraging tech have been key to her success.
  • How she’s built a business that complements her lifestyle and family priorities.

    • Kirsty also discusses the innovative tech solutions she’s implemented, including an online estate planning platform, and her plans for the future, including stepping back from the tools to work on her business, not just in it.

    If you’re a law firm owner in a regional area—or if you’re looking to scale while building a lifestyle-first practice—this episode is packed with inspiration and actionable tips.

    Ready to take your law firm to the next level in 2025? Applications for the Scalable Law Accelerator Program are now open! Click HERE to apply.

    Join me for a FREE live webinar on 4th December at 12 PM AEST, where I’ll reveal the 3 biggest mistakes law firms make during this time of year—and, most importantly, how to avoid them. Register now!

     

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    Scalable Law PodcastBy Caralee Fontenele
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