By now, chances are you either have bought something from Heaven Mayhem, have it in your cart, or in a saved folder on Instagram. Since its launch just last year, the accessories brand has taken the fashion world by storm, being seen on Kendall Jenner, Hailey Bieber, and more. In today's episode, I talk to founder Pia Mance on how she found her brand niche, what it takes to go viral, and her thoughts on dupe culture.

Follow Pia on Instagram @PiaMance and @HeavenMayhem

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