Growing an aesthetic practice from 30 to 100 team members in just one year is almost unheard of. Heather Hughes and Jenna Hennig, sisters and coworkers at Austin Plastic Surgeon, weren’t just witnesses to this growth—they were key players. 

Starting at the front desk, Heather rose to COO while Jenna became a high-performing aesthetic injector. But career growth like theirs doesn’t happen by chance. How did they seize the opportunity and rise through the ranks without getting left behind?

Discover how they identified opportunities, proactively solved the right problems, and contributed to building a powerhouse team. From spotting top talent to creating a performance evaluation system that drives results, Heather and Jenna share actionable tips you’ll want to steal to level up your own career.

GUESTS

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Learn about Heather’s “Core It Method” for aesthetic injectors looking to confidently connect, close more treatments, and build the thriving practice they deserve.

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn 

Follow Heather and Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?

Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE

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HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.


Learn more about Studio III Marketing

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Aron Devereaux
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io