Behind the Craft

Full Tutorial: Use OpenClaw to Build a Business That Runs Itself in 35 Min | Nat Eliason


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Nat gave his OpenClaw bot, Felix, $1,000 to build its own business 3 weeks ago. Since then, it’s made $14,718 by launching its own website, info product, and X account. Nat walked through exactly how he set up his OpenClaw bot to run its own business — from the 3-layer memory system, to multi-threaded chats, to security best practices.


Nat and I talked about:

(00:00) Meet Felix: The OpenClaw bot building its own business

(03:49) “I’m going to sleep. Build a product that makes me money.”

(08:03) How to set up multiple OpenClaw chats to build 5 projects at once

(11:06) How Felix is able to ignore prompt injections on X/Twitter

(14:42) The wild story of how Felix ended up with $100K+ in crypto

(17:24) The 3-layer memory system that makes it all work

(22:14) Heartbeat, cron jobs, and delegating to Codex

(26:41) Ask this question to make your OpenClaw bot more capable

(32:14) Recap: how to set up your own bot to build a business


Thanks to our sponsors:

Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft

Granola: The AI meeting notes app that saves you hours. https://granola.ai/peter

Replit: From 0 to full stack app in 2 min https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang


Get the takeaways: https://creatoreconomy.so/p/use-openclaw-to-build-a-business-that-runs-itself-nat-eliason


Where to find Nat:

X: https://x.com/nateliason

Felix on X: https://x.com/felixcraftai

Website: https://felixcraft.ai


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Behind the CraftBy Peter Yang

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