Behind the Craft

Behind the Craft

By Peter YangTechnology
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Behind the Craft episodes

  • How to Edit Videos Like a Pro with Claude and HyperFrames | Jake Moran

    Jake is my go-to expert on editing videos with AI. In our episode, he showed me the editing keywords that get Claude to do what you want. Then he walked through how he made a launch video, a YouTube solo video, and even a short-form clip step by step using HyperFrames, a free open-source tool.


    Jake and I talked about:


    (00:00) The editing words that get AI to do what you want

    (06:14) Parakeet: A free local model for accurate cuts

    (08:40) Hook viewers with zooms, B-roll, and whip pans

    (13:37) Demo: A launch video built from three screenshots

    (18:41) Launch videos in 4 parts: Hook, context, payoff, brand

    (20:39) Claude added Jake’s AI avatar without being asked

    (23:28) Jake’s AI edit of my raw YouTube video

    (29:25) Copy any creator’s effect from a 5-second clip

    (36:17) Draw on the frame instead of typing AI feedback


    Thanks to our sponsors:


    Wispr Flow: 4x faster than typing with your voice https://ref.wisprflow.ai/peteryang


    📌 Get the takeaways: https://creatoreconomy.so/p/how-to-make-amazing-videos-with-claude-and-hyperframes-jake-moran


    Where to find Jake:


    X: https://x.com/jake11moran

    HyperFrames: https://hyperframes.dev

    Parakeet: https://build.nvidia.com/nvidia/parakeet-tdt-0_6b-v2/modelcard


    Subscribe to this channel - more interviews coming soon!

    42 min
  • Gemini 4 Changed How Google Builds Products | Jaclyn Konzelmann

    Jaclyn is a product director at Google Labs and we had a great chat about how Gemini 4 changed her product job, how she keeps AI slop out of her team's docs and products, and how she's raising three kids with AI's help. Gemini 4 Carbon is currently the best model in the world based on benchmarks, and it was fun to get a sneak peek into how Google's own product leaders use it internally.


    Jaclyn and I talked about:


    (00:00) How Gemini 4 changed the PM job at Google

    (02:11) Should it even exist? How Google Labs picks what to build

    (09:16) The doc rule that keeps AI slop out of Google Labs

    (10:45) Which Labs experiments graduated into the Gemini app

    (12:53) Why Google Labs never treats a killed experiment as failure

    (17:43) Code is free, so what's actually worth building?

    (24:00) Her 5-year-old is the creative director of their AI podcast

    (26:30) Best screen time for kids: Creation, not consumption


    Thanks to our sponsors:


    Wispr Flow: 4x faster than typing with your voice https://ref.wisprflow.ai/peteryang

    Riverside: All-in-one AI studio for podcasts and video https://creators.riverside.com/PeterYang


    📌 Get the takeaways: https://creatoreconomy.so/p/gemini-4-changed-how-google-builds-products-jaclyn-konzelmann


    Where to find Jaclyn:


    X: https://x.com/jacalulu

    Substack: https://substack.com/@jacalulu


    Subscribe to this channel - more interviews coming soon!

    34 min
  • We Built an AI CFO to Help You Grow Your Net Worth | Anthony Pompliano

    Pomp and I worked together at Facebook a decade ago before he became an investor, best-selling author, and public company CEO with an audience of 3.3M. We had a great chat about how to build an extraordinary career and life and how he's building Silvia, an AI CFO for independent investors, to take on the AI labs.


    Pomp and I talked about:


    (00:00) Why Pomp never had a career plan

    (04:43) Why an audience is the best way to win deal flow

    (10:33) Paid work trials instead of job interviews

    (18:35) Hire for revenue, not margins

    (20:32) Silvia: An AI CFO for independent investors

    (25:00) How AI found a tax strategy worth $100Ks a year

    (32:05) How a team of under 10 plans to compete with the AI labs

    (35:58) Pomp’s latest take on Bitcoin

    (39:21) How Pomp teaches his four kids to solve problems


    Thanks to our sponsors:


    Riverside: All-in-one AI studio for podcasts and video https://creators.riverside.com/PeterYang


    📌 Get the takeaways: https://creatoreconomy.so/p/we-built-an-ai-cfo-to-help-you-grow-net-worth-anthony-pompliano


    Where to find Pomp:


    X: https://x.com/APompliano

    Silvia: https://www.cfosilvia.com/


    Subscribe to this channel - more interviews coming soon!

    42 min
  • The 4-Step Agentic Engineering Workflow I Use to Ship Real Apps | Ras Mic

    Micky is a full-stack engineer who has taught 100K+ people how to build with AI. In our episode, he walked me through his 4-step agentic engineering workflow to avoid pumping out slop: Isolate every task, build to a clear structure, prove via validation loops, and ship after agents review your PRs or escalate to you for a manual look.


    Micky and I talked about:


    (00:00) Why most software factories pump out slop

    (02:06) Step 1 (Isolate): How to run multiple agents at once

    (07:18) Step 2 (Build): Give agents a structure to build on

    (10:44) Step 3 (Prove): Build agentic validation loops

    (16:48) The one step Micky never hands to agents

    (21:30) Step 4 (Ship): Getting agents to review PRs reliably

    (28:20) Why Micky doesn't write specs

    (33:08) Comparing Astra and Fable for coding

    (43:08) Are AI skills obsolete with today's models?


    Thanks to our sponsors:


    Wispr Flow: 4x faster than typing with your voice https://ref.wisprflow.ai/peteryang

    Riverside: All-in-one AI studio for podcasts and video https://creators.riverside.com/PeterYang


    📌 Get the takeaways: https://creatoreconomy.so/p/agentic-engineering-workflow-ras-mic


    Where to find Micky:


    X: https://x.com/Rasmic

    YouTube: https://www.youtube.com/@RasMic

    Skills: https://github.com/michaelshimeles/skills


    Subscribe to this channel - more interviews coming soon!

    47 min
  • How to Use AI to Survive (and Even Enjoy) Meetings | Sam Stephenson

    Sam is the co-founder of Granola, the AI meeting notes app now valued at $1.5B. Granola has helped me survive (and even enjoy) countless meetings, so I was excited to learn how Sam uses AI to show up prepared. We also talked about building an AI-native company without the 996 grind and what design means when agents skip your app entirely.


    Sam and I talked about:


    (00:00) The AI brief Sam now relies on before every new meeting

    (01:27) “What did I miss?”: Granola’s most used recipe

    (03:45) Why Granola hides the transcript despite user complaints

    (09:37) A Granola recipe to get feedback from founders

    (13:54) Why Sam feels a pang of sadness when agents skip your UI

    (19:30) Why Sam’s Figma use fell to 20% and how Granola stops slop

    (26:14) Nacho: The agent every Granola employee asks first

    (30:58) Why most people stop improving their product way too early


    Thanks to our sponsors:


    Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft

    Riverside: All-in-one AI studio for podcasts and video https://creators.riverside.com/PeterYang


    📌 Get the takeaways: https://creatoreconomy.so/p/how-to-use-ai-to-survive-meetings-sam-stephenson


    Where to find Sam:


    X: https://x.com/samstphenson

    LinkedIn: https://www.linkedin.com/in/stephensonsam/


    Subscribe to this channel - more interviews coming soon!

    34 min
  • We Built Grok Bot. Here Are Our 14 Best Bots | Peng Zheng & Lauren Tan

    Copy my best AI workflows to save time and automate busywork: https://www.behindthecraft.com

    🤝 Subscribe to my practical AI newsletter read by 150K+ professionals: https://creatoreconomy.so


    Peng and Lauren are the lead designer and engineer for Grok Bot at SpaceXAI. In our interview, they showed me 14 bots that they use for work and life, from a design bot that helps Peng mock up designs to an entire team of engineering bots that help Lauren ship faster.


    Peng, Lauren, and I talked about:


    (00:00) The bots that the Grok Bot team actually uses

    (01:23) Peng’s chief of staff bot buys supplies and lists gear

    (06:31) Putting PM, design, and eng bots in the same room

    (10:07) Turning a street photo into a diorama on Peng’s website

    (14:16) How Lauren’s bots test their own work before merging

    (17:59) Dr. Eggbot, Lauren’s bot that designs and audits your bots

    (21:27) The assistant bot that booked Lauren’s multi-city trip

    (25:22) Eng bots that sometimes land PRs before Lauren reads them

    (38:59) How to trust your bots with more work, one skill at a time


    Thanks to our sponsors:


    Granola: AI meeting notes that don’t suck https://granola.ai/peter

    Riverside: All-in-one AI studio for podcasts and video https://creators.riverside.com/PeterYang


    📌 Get the takeaways: https://creatoreconomy.so/p/grok-bot-team-14-best-bots-peng-zheng-lauren-tan


    Where to find Peng Zheng:


    X: https://x.com/pengzheng_

    Website: https://www.pengzhe.ng/


    Where to find Lauren Tan:


    X: https://x.com/poteto

    Dr. Eggbot: https://x.ai/bot/marketplace/bots/dr-eggbot-v2


    Subscribe to this channel - more interviews coming soon!

    46 min
  • How to Save Money Now with ChatGPT Finances (6 Real Use Cases) | Ethan Bloch

    Ethan is the product lead for ChatGPT Finances at OpenAI. He previously co-founded Digit, which helped more than 10 million people save over $9 billion. In our interview, he shared six practical ways to use ChatGPT to find wasted spending, save money on taxes, maximize credit card rewards, and model major financial decisions. I’m confident at least one of these use cases will save you money today.


    Ethan and I talked about:

    (00:00) ChatGPT Finances can save you money right now

    (03:37) Use case 1: Cancel recurring subscriptions

    (09:37) How ChatGPT protects your financial data

    (18:03) Use case 2: Find tax savings proactively

    (24:58) Use case 3: Cut ETF and mutual fund fees

    (26:20) Use case 4: Maximize credit card rewards

    (28:20) Use case 5: Model income and taking time off

    (31:05) Use case 6: Decide whether to rent or buy

    (34:00) How to set up recurring finance checks

    (36:58) Shipping 47 product updates in one week


    Thanks to our sponsors:


    Wispr Flow: 4x faster than typing with your voice https://ref.wisprflow.ai/peteryang


    Riverside: All-in-one AI studio for podcasts and video https://creators.riverside.com/PeterYang


    Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft


    📌 Get the takeaways: https://creatoreconomy.so/p/how-to-save-money-now-with-chatgpt-finances-ethan-bloch


    Where to find Ethan:


    X: https://x.com/ebloch

    LinkedIn: https://www.linkedin.com/in/ebloch/

    Website: https://ethanbloch.com/


    Subscribe to this channel — more interviews coming soon!

    46 min
  • Stop Building AI Agents. Build AI Employees Instead (Live Demo) | Pedro Franceschi

    Pedro is widely respected as one of the most AI-pilled CEOs out there. His hot take is that “agents” is a terrible name. Instead, he showed me what you should build: AI employees that have a defined job, skills, manager, and budget. Pedro also did a live demo of how he still uses OpenClaw to stay on top of his $5B business.


    Pedro and I talked about:


    (00:00) Build AI employees, not AI agents

    (05:23) Why Pedro spends half his time reviewing work

    (12:32) Live demo: Jim, Brex’s AI recruiting employee

    (21:24) Why Brex makes engineers build with AI in interviews

    (22:33) CrabTrap: How to stop AI employees from leaking data

    (27:30) The tokenmaxxing bill is coming. Here’s how to control it

    (40:45) Live demo: Pedro’s OpenClaw system runs his life


    Thanks to our sponsors:


    Riverside: All-in-one AI studio for podcasts and video https://creators.riverside.com/PeterYang


    Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft


    📌 Get the takeaways: https://creatoreconomy.so/p/stop-building-ai-agents-build-ai-employees-insead-pedro-franceschi-brex


    Where to find Pedro:


    X: https://x.com/pedroh96


    LinkedIn: https://www.linkedin.com/in/pfranceschi/


    Subscribe to this channel - more interviews coming soon!

    48 min
  • AI Makes Cheating Easy. Here’s How It Can Make Kids Smarter Instead | Sue Khim

    📌 Copy the AI system I use to run a one-person $1M+ business: https://www.behindthecraft.com

    🤝 Subscribe to my practical AI newsletter read by 150K+ professionals: https://creatoreconomy.so


    Sue is the co-founder and CEO of Brilliant, an interactive learning platform with 10M+ learners. I asked her how AI can help kids learn without doing their thinking for them, and she played back a real session with Koji, Brilliant’s AI tutor. If you’re building AI products or raising kids, watch how it helps a student work through a mistake without handing over the answer.


    We talked about:

    (00:00) Why AI should make kids think harder

    (01:34) Why test scores are down while grades are up

    (09:41) Koji: An AI tutor that won’t give you the answer

    (18:05) Why humans design lessons and AI builds them

    (22:25) Primitives: The building blocks behind Brilliant’s AI

    (29:30) Testing AI lessons with simulated students

    (32:10) Measuring learning, not lesson completion

    (34:39) Sue’s rule for competing with the big AI labs

    (39:10) How to raise kids who enjoy doing hard things


    Thanks to our sponsors:

    Riverside: All-in-one AI studio for podcasts and video https://creators.riverside.com/PeterYang

    Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft

    Wispr Flow: 4x faster than typing with your voice https://ref.wisprflow.ai/peteryang


    Where to find Sue:

    LinkedIn: https://www.linkedin.com/in/sue-khim-70b86014/

    Brilliant: https://brilliant.org


    Subscribe to this channel - more interviews coming soon!

    46 min
  • How to Vibe Code Apps That Become Real Businesses | Amol Jain

    📌 Copy the AI system I use to run a one-person $1M+ business: https://www.behindthecraft.com

    🤝 Subscribe to my practical AI newsletter read by 150K+ professionals: https://creatoreconomy.so


    As head of product engineering at Replit, Amol has a firsthand look at which vibe-coded apps become real businesses. He showed me three apps built by non-coders that reached six figures, then walked through his 4-step process to take a prototype to production — publishing, security, monetization, and distribution.


    Amol and I talked about:

    (00:00) He built an app in 3 days that made $100K+ in month one

    (02:08) Three vibe-coded apps that became real businesses

    (08:04) What six-figure vibe-coded apps have in common

    (12:31) Live demo: Turn an AI interview coach into a real business

    (13:59) Steps 1 and 2: Publish the app and make it secure

    (17:50) Steps 3 and 4: Add payments and optimize SEO

    (21:35) How to replace expensive SaaS with internal tools

    (28:22) What software survives when code costs almost nothing

    (31:02) Why value is moving from models to apps


    Thanks to our sponsors:


    Riverside: All-in-one AI studio for podcasts and video https://creators.riverside.com/PeterYang

    Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft

    Wispr Flow: 4x faster than typing with your voice https://ref.wisprflow.ai/peteryang


    📌 Get the takeaways: https://creatoreconomy.so/p/how-non-coders-are-vibe-coding-100k-businesses-with-ai-amol-jain-replit


    Where to find Amol:

    LinkedIn: https://www.linkedin.com/in/jainamol

    Website: https://replit.com


    Subscribe to this channel - more interviews coming soon!

    37 min

About Behind the Craft

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Expert interviews and guides to help you level up as a product leader and creator fast.

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