Fundraising can be one of the hardest parts of coaching. Anytime you’re asking for money from outsiders to help your program or selling some cheap product or unhealthy food as part of a fundraising campaign, many people will immediately be very uncomfortable. But, it doesn’t have to be like it’s always been. There are other options if you’ll look and be creative

On this episode we’re breaking down fundraising to simplify a very complex topic. We discuss how to set goals, how to organize small and large ticket item campaigns, and to build a team to make those goals a reality.

What are some of the main goals in fundraising

• Stop selling the stuff no one wants
• You need to ensure 90-100% of the profit is going to your program
• Only  fundraise for specific needs

Big vs Small Purchase Goals

• Smaller Items
  • Cost of expenses on an annual basis
    • Clothing
    • Travel
  • Make your own discount card
    • All local
    • “Sunday Paper Coupon”
  • Media Guides
    • Annual
    • Ads
  • USA Football
  • JJ Watt Organization
• Large Ticket Items
  • Turf
    • 5/10 year plan
    • Wants vs Needs
    • Local Business
      • Banks
        • Especially those that hold  your school’s accounts
      • Co-Op Money
        • Insurance Companies
  • Name on the Field
    • 10 Years
  • Patches
    • 25 Yd Line
    • Sideline
    • Visitor Sideline
    • Plaques
    • Signs
  • Video Board
  • Indoor Facility
• Develop a plan for how you will approach big companies
  • Put together a committee to help in the financial world
    • People with money know people with money
    • Brainstorm ideas to make things better
    • Focus on fundraising with different groups/people
  • Remember, you’re not begging for money, your requesting a partnership with the company
• Power of advertising
  • You get to write stuff off

How to organize a fundraising campaign?

• Think of the end and work backwards when building out a campaign
  • Start with the money amound
  • 1-2 elite levels
  • 4-6 next level
  • Stairstep it down
• Involve the right people to help
  • Admin
    • AD
    • Superintendent
  • Board Member
    • If they’re willing and add value to the team
  • 1-2 Coaches besides the HC
    Community member with vested interest
  • They must all see your vision
• Trades can be as valuable as $$
  • Parking lot for ads
  • Lawn Mower for ads
  • Dirt/gravel work for the field

What NOT to do as a Coach

• Today’s Lesson: “Don’t set too low of a ceiling”

Social Media

• Daniel
  • Twitter: @CoachChamboOK
  • Email:

Daniel Chamberlain:

@CoachChamboOK

[email protected]

chamberlainfootballconsulting.com

Kenny Simpson:

@FBCoachSimpson

[email protected]

FBCoachSimpson.com