Gain real insights into how consumer companies across the value chain are rethinking their strategy, leveraging the latest technologies to drive meaningful results. The food system is being reimagined, how are you responding? To have your best year yet in 2022, focus on key strategies discussed by retail advisors Paul Larson, Harris Fogel, and Matt Gardner.

Join us at FMI Midwinter to deepen the conversation:
https://www.fmi.org/midwinter-conference

For more information be sure to register for related webinars and visit our series website at:
https://consumergoods.com/sap-reimagine-consumer-products

The post 2022 Focus Areas in Consumer Products first appeared on Future of Consumer and Retail.

Today’s digitally-mature customer defines retail relevancy based on their unique values and personal preferences. To remain relevant in 2022, retailers must focus on key areas discussed by retail advisors David Gruehn, Randy Evins, and Matt Gardner.

Join us at FMI Midwinter to deepen the conversation:
https://www.fmi.org/midwinter-conference

For more information be sure to register for related webinars and visit our series website at:
https://risnews.com/sap-the-customer-channel

The post 2022 Focus Areas in the Grocery Industry first appeared on Future of Consumer and Retail.

Consumer Products companies are urgently establishing a direct relationship with consumers, and many are using a Customer Data Platform (CDP) to bring all the information they have together in a unified records. But how much data is enough? Join SAP consumer product experts Ratul Shah, Sunny Neely, Ritu Saluja and Javier Flores as they outline best practices including critical use cases, personas, KPIs, and more to help you build an action-oriented CDP.

Join us at FMI Midwinter to deepen the conversation:
https://www.fmi.org/midwinter-conference

And visit our microsite on consumergoods.com for details and related webinars:
https://consumergoods.com/sap-reimagine-consumer-products

The post Building Action-Oriented CDPs: Manage Consumer Data for Maximum Market Impact first appeared on Future of Consumer and Retail.

Concise event coverage of the 2021 CGSM conference. Hear insights and takeaways from Industry Advisors Jon Dano, Paul Larson, Sunny Neely, and Matt Gardner on sessions featuring executives from top consumer products companies.

Learn more:
https://consumergoods.com/sap-reimagine-consumer-products

The post Top Highlights From The 2021 Consumer Sales and Marketing Summit first appeared on Future of Consumer and Retail.

Today’s retail customers select only those businesses that know them personally and earn their trust. Listen in on retail experts David Gruehn and Randy Evins to discover how to earn the trust essential to lasting customer loyalty.

Listen to “The Customer Channel” series for strategies to help you meet customers where they are and where they’re headed. You’ll find out how to rapidly transform your business and create lasting improvements that will not only strengthen your relationships with shoppers but also ensure your business stays relevant in the months and years ahead.

For more information on The Customer Channel series, visit our microsite and also be sure to register for upcoming webinars.

The post Earning Customer Trust (Part 3 of The Customer Channel) first appeared on Future of Consumer and Retail.

As the Consumer Products industry faces unprecedented changes, Marketing and Sales are increasingly reliant on tight back-office integration. Brand managers must lead end to end cross-functional digital transformation to achieve consumer-centric success.

Learn more:
https://consumergoods.com/sap-reimagine-consumer-products

The post Front-Office Back-Office Convergence: What this means for Brand Managers first appeared on Future of Consumer and Retail.

Five topics that are top-of-mind for every Consumer Products CEO. The Consumer Products business is changing rapidly due to shifting consumer habits and the effects of the pandemic. Listen in for key insights to find your most resilient path forward.

Learn more:
https://consumergoods.com/sap-reimagine-consumer-products

The post The Five Strategic Initiatives on Every CEO’s Agenda first appeared on Future of Consumer and Retail.

The post Achieving a Single View of the Business (Part 2 of The Customer Channel) first appeared on Future of Consumer and Retail.

The post Resilient Planning in Times of Chaos first appeared on Future of Consumer and Retail.

The post The latest in grocery from the 2021 Grocery Shop Conference in Las Vegas, NV first appeared on Future of Consumer and Retail.