For the fourth episode in their mini-series about the future of healthcare marketing, Jared and guest co-host Paul Schrimpf welcome Dave Hook, Executive Director of Marketing and Consumer Experience at John Muir Health. Dave shares how evolutions in martech, staffing, and digital capabilities are driving their approach to consumer-led healthcare.  All that, plus the Flava of the Week about Costco’s new weight loss program. How is Costco’s partnership with Sesame fueling this new offering, and what does it signal to us about the next pivot in consumer-led retail health services?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#328) See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

For the fourth episode in their mini-series about the future of healthcare marketing, Jared and guest co-host Paul Schrimpf welcome Dave Hook, Executive Director of Marketing and Consumer Experience at John Muir Health. Dave shares how evolutions in martech, staffing, and digital capabilities are driving their approach to consumer-led healthcare. All that, plus the Flava of the Week about Costco’s new weight loss program. How is Costco’s partnership with Sesame fueling this new offering, and what does it signal to us about the next pivot in consumer-led retail health services? This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#328) See omnystudio.com/listener for privacy information.

For the fourth episode in their mini-series about the future of healthcare marketing, Jared and guest co-host Paul Schrimpf welcome Dave Hook, Executive Director of Marketing and Consumer Experience at John Muir Health. Dave shares how evolutions in martech, staffing, and digital capabilities are driving their approach to consumer-led healthcare.&nbsp; All that, plus the Flava of the Week about Costco’s new weight loss program. How is Costco’s partnership with Sesame fueling this new offering, and what does it signal to us about the next pivot in consumer-led retail health services?&nbsp; This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#328)&nbsp;See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

FUTURE OF MARKETING SERIES: Dave Hook, John Muir Health (#328)

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people.&nbsp;<a href="https://www.listennotes.com/podcasts/healthcare-rap-jared-johnson-zain-ismail-dAvhm_j30sN/">It ranks in the top 5% of all podcasts globally</a>, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 380 episodes and 6 years on the air.&nbsp;
Join provocative thinkers <a href="http://twitter.com/jaredpiano">Jared Johnson</a> and <a href="https://zainismail.com/">Zain Ismail</a> as they profile disruptors and trends that are impacting the consumer experience of healthcare.&nbsp;
The podcast reached new heights in 2024:&nbsp;
<ul>
<li>380+ episodes&nbsp;</li>
<li>250k downloads&nbsp;</li>
<li>2024 Top Healthcare Podcasts (Bright Inventions)&nbsp;</li>
<li>#2 on 30 Best Healthcare Innovation Podcasts (Feedspot)&nbsp;</li>
<li>16 Healthcare Podcasts You Shouldn&rsquo;t Miss (b2Cast)&nbsp;</li>
<li>Multiple episodes on Healthcare Now Radio's Top 10 Episodes of the Year&nbsp;</li>
</ul>
Topics for 2025:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Sleep management&nbsp;</li>
<li>Mental and behavioral health&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional health, concierge medicine, etc.&nbsp;</li>
<li>How those nontraditional care models can work together with traditional health systems&nbsp;</li>
<li>Consumer-facing digital health&nbsp;</li>
<li>All other consumer-facing aspects of healthcare&nbsp;&nbsp;</li>
</ul>
Topics that we don't cover:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

Business

Health & Fitness

Marketing

Management

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 380 episodes and 6 years on the air.  Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the consumer experience of healthcare.  The podcast reached new heights in 2024:  380+ episodes  250k downloads  2024 Top Healthcare Podcasts (Bright Inventions)  #2 on 30 Best Healthcare Innovation Podcasts (Feedspot)  16 Healthcare Podcasts You Shouldn’t Miss (b2Cast)  Multiple episodes on Healthcare Now Radio's Top 10 Episodes of the Year  Topics for 2025:  Connected fitness  GLP-1's / weight loss  Food as medicine / nutrition  Sleep management  Mental and behavioral health  Preventive health and wellness  Nontraditional care models - direct primary care, retail care, health at home, digital health, functional health, concierge medicine, etc.  How those nontraditional care models can work together with traditional health systems  Consumer-facing digital health  All other consumer-facing aspects of healthcare   Topics that we don't cover:  Clinical leadership  Cybersecurity  Health information management  Interoperability  Revenue cycle 

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people.&nbsp;<a href="https://www.listennotes.com/podcasts/healthcare-rap-jared-johnson-zain-ismail-dAvhm_j30sN/" rel="noopener noreferrer">It ranks in the top 5% of all podcasts globally</a>, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 380 episodes and 6 years on the air.&nbsp;
Join provocative thinkers <a href="http://twitter.com/jaredpiano" rel="noopener noreferrer">Jared Johnson</a> and <a href="https://zainismail.com/" rel="noopener noreferrer">Zain Ismail</a> as they profile disruptors and trends that are impacting the consumer experience of healthcare.&nbsp;
The podcast reached new heights in 2024:&nbsp;
<ul>
<li>380+ episodes&nbsp;</li>
<li>250k downloads&nbsp;</li>
<li>2024 Top Healthcare Podcasts (Bright Inventions)&nbsp;</li>
<li>#2 on 30 Best Healthcare Innovation Podcasts (Feedspot)&nbsp;</li>
<li>16 Healthcare Podcasts You Shouldn’t Miss (b2Cast)&nbsp;</li>
<li>Multiple episodes on Healthcare Now Radio's Top 10 Episodes of the Year&nbsp;</li>
</ul>
Topics for 2025:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Sleep management&nbsp;</li>
<li>Mental and behavioral health&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional health, concierge medicine, etc.&nbsp;</li>
<li>How those nontraditional care models can work together with traditional health systems&nbsp;</li>
<li>Consumer-facing digital health&nbsp;</li>
<li>All other consumer-facing aspects of healthcare&nbsp;&nbsp;</li>
</ul>
Topics that we don't cover:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

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FUTURE OF MARKETING SERIES: Dave Hook, John Muir Health (#328)

FUTURE OF MARKETING SERIES: Dave Hook, John Muir Health (#328)

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