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Gaming – Advertising's untapped opportunity
WARC’s David Tiltman, Alex Brownsell and Celeste Huang talk about three key points from the latest Global Ad Trends report on in-game advertising. Discussing gaming ad-spend, the complexity of the gaming ecosystem and what needs to be done for brands to devote a higher share of budget to in-game advertising.
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By WARC
5
1010 ratings
WARC’s David Tiltman, Alex Brownsell and Celeste Huang talk about three key points from the latest Global Ad Trends report on in-game advertising. Discussing gaming ad-spend, the complexity of the gaming ecosystem and what needs to be done for brands to devote a higher share of budget to in-game advertising.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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