Bridging the gap between the buzzing city of Santa Barbara, and the calm rural town of New Cuyama (a short 2 hour drive away), High Desert Print Co. is making shirts happen, and Garrett Gerstenberger wouldn't have his operations running any other way. Topics of discussion include: the pros and cons of having separate production and sales facilities, logistics and couriers, integrating into a small community, industry wide bippage, running skeleton crews, projects, Island View Outfitters, trusting yourself, and pottery.