In this episode of The Dental Economist Show, host Mike Huffaker is joined by Gary Bird, the founder of SMC National. 

Join them as they discuss: 

• Gary’s career journey 
• Converting leads
• Standing out in the marketplace
• Tracking unanswered calls
• Answering key patient questions effectively
• Practical tips for achieving growth and success

Gary Bird is the founder of SMC National, a dental marketing company that aims to deliver new patient growth for dental groups. SMC National’s focus is to give partners a complete growth pipeline that doesn’t just generate leads, but turns more of them into happy, long-term patients for a higher ROI. Through SMC, Gary launched the Dental Marketing Manager Bootcamp, a two-day training program designed to empower individuals with the knowledge and tools needed to excel in their roles.

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Episode Highlights:

07:31 - 08:45 - Call Response Misconceptions

14:31 - 17:29 - The ‘Four Key Questions’ and Self-Scheduling

23:55 - 25:19 - Drawbacks of Implementing a Call Centre

32:33 - 33:43 - Ideal Patient Profile

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Whether you’re leading a DSO, building the next big dental SaaS tool, or redefining patient experience, this show is where the smartest minds in dental business come to talk strategy!

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