Backcountry Marketing

Gary Boulanger | Make the Jump | FOX Factory


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Gary is the Communications Marketing Manager at FOX Factory. To say he's done a lot in his career is an understatement. He graduated after studying PR, and the rest has been a winding road.

 

From reporting, to breaking into the cycling industry as a writer, to helping build Rwanda's cycling tourism, to then helping start a national cycling team in Rwanda, then building cargo bikes for farmers. Gary has done and seen a lot! After transitioning out of the cycling industry, Gary moved to California and ended up at FOX. He's never been afraid of the unknown and has chosen to embrace it.

In today's tumultuous corporate climate due to COVID, Gary reflects on the lessons he's learned over his career. 

 

From the episode:

 

"Hey, do you want to go to Rwanda? If you're buying I'm flying."

 

"When you have an opportunity and it seems a little bewildering on the surface, just explore what it means."

 

"A lot of these experiences have meant that nothing is paved in stone.  I enjoyed being classically trained in PR. That helped lay a foundation."

 

"Don't be afraid to totally jump into a new industry and be confident that the skills learned translate to other industries.

 

Follow FOX

@fox

 

-

Produced by:

Port Side Productions

@portsideproductions

@backcountrymarketing

@coleheilborn

www.portsidepro.com

 

 

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