In this edition of Inside INdiana Business with Gerry Dick, the business of motorsports is in full throttle as Business at the Brickyard continues. From Gasoline Alley to global headquarters for brands, we explore why Indiana is one of the top three motorsports hubs in the world. Veteran executive Rollie Helmling breaks down the industry’s $1 billion impact, and why Indy’s brand is key to future growth.

Plus:

• The hidden economic engine inside IndyCar: $100 million in cars, $350K chassis, $1M engines, and elite STEM careers.

• An Italian racing school plants roots in Indianapolis, training the next generation of mechanics and engineers—including a Hamilton Southeastern grad.

• IMS revs up sustainability: composting, recycling, and new initiatives to reduce waste from 300,000 race day fans.

• Eli Lilly breaks ground on its $4.5 billion Lebanon Medicine Foundry, creating 400 jobs in the LEAP Innovation District.

• Aer Lingus launches a transatlantic connection from Indianapolis to Dublin.

• Anne Frank trees grown in Jackson County head to schools across the U.S.

• Kyle Cummins keeps Hoosier dirt track tradition alive with a sprint car career rooted in small-town Indiana grit.

The Month of May is just heating up. We’ll be at the Indianapolis Motor Speedway all month with exclusive coverage of Indiana’s most iconic economic driver.