Hey everyone, today’s interview is with Clay Collins, co-founder and CEO of LeadPages, the world’s easiest landing page generator.

LeadPages is a lead generation platform which does a lot more than just landing pages, like allowing you to collect leads through forms, automation links, and SMS text messages, so you can build your email list through a variety of methods.

I’m a big fan of LeadPages and have been using it for a couple of years because it’s just a great tool. In this interview, Clay and I talk about why it's critical to use landing pages wherever you're creating content, lead generation at "branding" events, and how content upgrades can increase conversion rates enormously.

Click here for show notes.

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