Leveling Up with Eric Siu

GE Ep 137 [2016]: MongoDB CMO Meagen Eisenberg On Building Specific Nurture Programs Based on Buyer Persona

Listen Later

Hi everyone! Today's interview is with Meagen Eisenberg, CMO at MongoDB, an open source, document-oriented database that lets you create applications never before possible. She’s also the former VP of demand generation at DocuSign, a tech startup advisor, and an executive mom of three.

Today we'll be talking about what exactly MongoDB does (and how most of the apps on your phone are built on MongoDB), the different channels they use to acquire new customers, and how to create a simple persona.

Click here for show notes.

Leave some feedback:

  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, leave a short review here.
  • Subscribe to Growth Everywhere on iTunes.
  • Get the non-iTunes RSS feed

    •  Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @ericosiu
      • ...more
      View all episodesView all episodes
      Download on the App Store
      Leveling Up with Eric SiuBy Eric Siu
      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      298 ratings

      More shows like Leveling Up with Eric Siu

      View all
      Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

      Social Media Marketing Podcast

      1,448 Listeners

      Entrepreneurs on Fire by John Lee Dumas of EOFire

      Entrepreneurs on Fire

      3,836 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,789 Listeners

      Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

      Marketing School - Digital Marketing and Online Marketing Tips

      1,258 Listeners

      The Martell Method w/ Dan Martell by Dan Martell

      The Martell Method w/ Dan Martell

      408 Listeners

      Noah Kagan Presents by Noah Kagan

      Noah Kagan Presents

      906 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,370 Listeners

      Nudge by Phill Agnew

      Nudge

      170 Listeners

      My First Million by Hubspot Media

      My First Million

      2,624 Listeners

      Creator Science by Jay Clouse

      Creator Science

      457 Listeners

      Marketing Made Simple by Powered by StoryBrand

      Marketing Made Simple

      292 Listeners

      The Exit Five CMO Podcast (Hosted by Dave Gerhardt) by Dave Gerhardt

      The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

      40 Listeners

      Marketing Against The Grain by Hubspot Media

      Marketing Against The Grain

      352 Listeners

      Moneywise by Hampton

      Moneywise

      646 Listeners

      AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

      AI Explored

      87 Listeners