Gen Z survey, Edelman report, Trading Tracker, Schillings – PRWeek podcast

Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast. Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so. Download the podcast via Apple, Spotify, or listen on your favourite platform. This week’s episode features PRWeek UK news editor Siobhan Holt and reporters Evie Barrett and Elizabeth Wiredu. PRWeek UK has launched the results of its Generation Z survey, offering insight into what young PR practitioners want from their careers. In the podcast, the team discuss Gen Z’s approach to AI technology and how often they want to be in the office. The team also focus on Edelman’s latest Trust at Work Report and what that reveals about the next generation in PR. The trio also chat about the latest edition of PRWeek’s Top 150 Monthly Trading Tracker, which asks UK agencies about how long clients are taking to pay and how many pitches agencies are taking part in. With law firm Schillings announcing plans to set up a comms agency last week, the three journalists debate the crossover between legal advisory and PR, and talk about the key job hires that caught their eye over the past week.

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