Country President of ACE Jerneh Insurance, Stephen Crouch talks to BFM about the Malaysian general insurance scene and how ACE Jerneh intends to innovate.

Points covered include:

- Malaysian general insurance industry compared to the global market

     - The acceptance level of malaysians to general insurance

     - Premium pricing

- Innovative policies for Small & Medium Enterprises (SMEs)

- Preparation for future de-tariffication of the motor and fire insurance markets

- Fraudulent claims, the bugbear of insurance

- Improving the efficiency of transactions and the claims process
     - Frictional costs
     - Switching to online sales
     - Improving the number and quality of the agency workforce
- How crime affects the insurance industry
- Entry into the life and takaful markets?
- Experience as Country Director in Malaysia compared to other Asia-Pacific countries

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