<p>In this episode, UserTesting’s CMO Michelle Huff talks with Liz Miller from Constellation Research about generative AI, unraveling misconceptions surrounding it, and exploring its profound impact on marketing and customer experience. Among the items they discussed, included:</p><ul>
<li>Misconceptions about generative AI</li>
<li>Generative AI and storytelling</li>
<li>Generative AI's role in customer experience</li>
<li>Ethical considerations for brands when using generative AI</li>
<li>Role of AI in design and content creation process</li>
<li>How brands can ensure using AI fits with overall brand identity and values</li>
</ul>

In this episode, UserTesting’s CMO Michelle Huff talks with Liz Miller from Constellation Research about generative AI, unraveling misconceptions surrounding it, and exploring its profound impact on marketing and customer experience. Among the items they discussed, included: Misconceptions about generative AI Generative AI and storytelling Generative AI's role in customer experience Ethical considerations for brands when using generative AI Role of AI in design and content creation process How brands can ensure using AI fits with overall brand identity and values

Generative AI: hype or the future of customer experience?

What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results?
Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. 
From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more.
UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting.
Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact.
Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.

Business

Entrepreneurship

Technology

Management

What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.

Share Generative AI: hype or the future of customer experience?

Sign up to save your podcasts

Generative AI: hype or the future of customer experience?

Generative AI: hype or the future of customer experience?

More shows like Insights Unlocked

Planet Money

Hidden Brain

Marketplace

Up First from NPR

Masters of Scale

Creative Confidence Podcast

The Indicator from Planet Money

Crime Junkie

The Journal.

Consider This from NPR

NN/G UX Podcast

IMO with Michelle Obama and Craig Robinson

The Artificial Intelligence Show

New Heights with Jason & Travis Kelce

The AI Daily Brief: Artificial Intelligence News and Analysis