In this podcast episode, we explore the fascinating world of generative AI and its revolutionary impact across various industries. Generative AI, powered by advanced algorithms and neural networks, is impacting almost everything we do or experience. From generating realistic images and music compositions to assisting in medical research and architectural design, generative AI is transforming the way we innovate, create, and interact with technology. In this episode we are going to hear from an AI expert about what AI can do and the real-life implications it is having, as well as the ethical consideration of harnessing the power of generative AI in our rapidly evolving digital landscape.

About the Guest 

Simon Greenman is a partner at Best Practice AI, a leading AI management consultancy, where he leverages over 25 years of international leadership in AI and digital transformation. He co-founded MapQuest, one of the first AI-driven internet brands, and has a strong track record of driving innovation and growth. Simon has served on the World Economic Forum’s Global AI Council and led numerous digital transformations, particularly in private-equity-backed digital marketing firms. His leadership roles have included positions at globally recognized brands like HomeAdvisor, Bowers & Wilkins, and Accenture, where he delivered impactful strategies in technology and business transformation.   

Beyond his consultancy work, Simon is deeply involved in early-stage investing and venture advising, serving as a trusted advisor to venture capital firms. He leads the Harvard Business School Alumni Angels AI Global Expert Group, fostering innovation in AI startups. With an MBA from Harvard Business School and a BA in Computing & AI from the University of Sussex—where he built his first neural network in 1989—Simon combines academic rigor with practical expertise. A Fellow of the Royal Geographic Society, he also contributes to advancing the understanding of AI's role in shaping the future.