Anne Wojcicki, founder of 23andMe, speaks with Bob Kocher of Venrock about her path to entrepreneurship, the importance of authenticity and health as the ultimate equalizer of humanity. Wojcicki was dismayed by the lack of transparency in healthcare, which led the company to sell direct to consumers and empower them with information to get the care they want. In addition to understanding how their genetic information impacts their health, 23andMe has allowed people to engage with their genetic information to understand where they come from. Ancestry has been an addictive component of the product for consumers as people are often surprised to find that their roots and connections may not be exactly what they thought. Long lost cousin? Mostly, Wojcicki loves the honesty in healthcare.