Google’s midlife crisis is here, and AI search is taking over. By 2026, search traffic is predicted to drop by 25%, and if your content isn’t optimized for AI, you might as well be screaming into the void. In this episode, we break down Generative Engine Optimization (GEO)—the new way to make AI trust, cite, and use your content. Forget keyword stuffing and backlink games—AI search engines don’t just rank pages, they summarize and repackage them. Want to stay visible in the age of AI? Tune in to learn the new rules, or get left behind.

Connect with Emily Laird on LinkedIn