Wow Bao started two decades ago as a brick-and-mortar restaurant in Chicago. Since then, it’s grown through modern channels like vending machines, deals with airports and sports stadiums, ghost kitchens, and frozen, packaged goods in grocery stores. In this episode, Geoff talks about his tech philosophy (tl;dr: it’s good to be first!), Wow Bao’s growth over time, and the challenges of selling one brand in lots of places.