Geoff McFetridge is an iconic designer and visual artist who’s worked with the Beastie Boys, Pharrell Williams, Spike Jonez and Rick Rubin, and companies ranging from Patagonia, Nike, the New York Times, Oreo, and many more. Geoff is also a passionate skateboarder and skier, and a big fan of … BLISTER (?!?!?).

So Jonathan Ellsworth and Geoff tell the story of how they first got connected; how Geoff went from being a sponsored skater to starting a skateboard company to doing design work for some of the biggest companies, bands, musicians, and directors in the world. They discuss Skate vs. Ski vs. Snowboard culture; being a “conflicted” telemarker; and a whole lot more.

VIDEO: SEE GEOFF & HIS WORK

TOPICS & TIMES:

• How Jonathan & Geoff connected (2:34)
• Which came first: art or skating? (7:56)
• Art directing the Beastie Boys’ Grand Royal (18:26)
• Working on the Spike Jonze film, “Her” (28:31)
• When did you get into skiing? (47:48)
• How much time do you spend telemarking? (50:49)
• Ski vs. Snowboard vs. Skate culture (58:45)
• “High” vs. “Low” Culture (1:07:47)
• What art forms are you currently most interested in? (1:14:33)
• Favorite albums, films, and books? (1:18:38)
• Designing for outdoor brands (1:27:36)
• Your dream project? (1:33:30)
• What’s the best question I haven’t asked you? (1:44:16)
• Predictions? (1:50:01)

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