Jimmy Choi, co-founder of Bridge Financial, joins Chiro Hustle to unpack a long-overdue topic: business valuation and legacy planning for chiropractors.

In this episode, Jimmy and James dive into the mechanics of buying, selling, optimizing, and even exiting a chiropractic practice; all without compromising the values the profession was built upon.

For chiropractors who are nearing retirement, feeling stuck, or just wanting to get ahead of the curve, this episode delivers a practical playbook for turning your practice into a high-value asset.

HIGHLIGHTS

● 98% of small business owners don't know what their practice is worth.

● Jimmy explains why chiropractors must treat their business like a legacy, not just a job.

● Bridge Financial uses AI and data to deliver instant practice valuations and business health scores.

● Learn why NOW is the best time to prepare for a future sale, even if it's years away.

● Discover how associates and new grads can leverage legacy practices for success.

● Hear the biggest mistakes DCs make when trying to exit their practice.

● "We're educators first. Our goal is to help chiropractors build a roadmap based on real data."

ABOUT JIMMY CHOI

Jimmy Choi, Co-Founder of Bridge Financial Jimmy is a seasoned business strategist who's helped raise over $1 billion in venture capital and launch industry-defining companies. Now, his focus is empowering chiropractors to grow or exit their practices with clarity, strategy, and legacy in mind.

DIVING INTO LEGACY, VALUATION, AND FREEDOM

Redefining the Exit Plan 

Most chiropractors don’t sell their practice because they don’t know where to go or who to trust. Jimmy and his team are out to change that. Whether you're one year or ten years from retirement, Bridge Financial helps DCs prepare with certified valuations, practice health diagnostics, and strategic exit mapping.

Why Business Health Matters 

Would you buy a home without an inspection? Then why sell a practice without knowing its true health? Jimmy introduces the Business Health Score; a holistic snapshot that measures a clinic's strengths and weaknesses, from lead generation to operational efficiency. It's a wake-up call that every chiropractor needs.

Freedom of Choice, Backed by Data 

In a world where freedom is under constant pressure, the freedom to grow, sell, or transition your practice on your terms is revolutionary. Jimmy and James explore how data transparency and strategic prep return the power to the chiropractor, rather than surrendering it to brokers or blind market conditions.

Helping the New Guard Rise Up 

This episode isn’t just for those looking to exit. Jimmy shares how new grads and struggling docs can plug into legacy practices and build successful futures. It's not always about starting from scratch. Sometimes it's about stepping into something already great, with a plan to make it even better.

CLOSING THOUGHT

Legacy isn't built overnight, and it sure isn't sold in a panic. Jimmy Choi offers a rare look at how to turn chiropractic passion into lasting value. As James says best, "You're just one story away... Keep hustling."

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