Playing it safe might feel comfortable, but it’s keeping your marketing stuck. In this episode of the Damn Good Marketing Podcast, I’m getting real about what it takes to break through the noise, take bigger risks, and market your business with confidence, clarity, and consistency.

Fresh off a content shoot that pushed me far outside my comfort zone, I’m sharing why I’m leaning into bold, scroll-stopping content instead of playing it safe. You’ll hear my honest take on why “cringe” content can be a powerful tool, how authoritative face-to-camera videos still matter (if you do them right), and why putting yourself in rooms that challenge you to grow will change your business.

I’m also taking you behind the scenes of DGML (Damn Good Marketing Live) — my high-energy, high-impact event that combines tactical marketing strategies with an unforgettable experience. From pricing the conference to attract serious business owners to selling out my mastermind in under 72 hours, I’m giving you a transparent look at how I built a three-day event that actually moves the needle for attendees.

And yes, I’m talking about the scary side of investing in yourself,  including the $25K mastermind that not only paid off, but birthed this very podcast.

Whether you’re a small-town entrepreneur with big dreams, a social media manager looking for fresh strategies, or a business owner ready to finally stand out online, this episode will give you the mindset shifts and marketing ideas you need to grow.

What You will Learn in This Episode:

• How to create scroll-stopping content that feels authentic
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• Why “cringe” can be a strategic advantage in marketing
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• The 3 biggest benefits of being in the right rooms with the right people
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• How investing in masterminds and conferences accelerates growth
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• The behind-the-scenes of selling out a high-ticket event

Grab your ticket for the Damn Good Marketing Live → https://www.shelbyclement.com/dgml-2025

Connect with Shelby Clement:

Website: https://shelbyclement.com

Follow on Socials:

Facebook: https://www.facebook.com/shelbydclement

LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049

TikTok: https://www.tiktok.com/@itsshelbyclement

Instagram: https://www.instagram.com/itsshelbyclement/

If this episode inspired you, share it with a friend and leave a review, it means the world to me :)