Loyalty in retail isn’t just about discounts anymore — it’s about creating experiences customers remember. In this episode, Catherine Erdly talks with Charlie Casey, CEO of LoyaltyLion, about what loyalty means in 2025.

You’ll learn:

Why discounts alone don’t drive loyalty

How experiences like VIP drops & events keep customers coming back

Real examples from brands using loyalty to boost sales

Why loyal customers spend 4× more in tough economies

How to balance short-term sales with long-term trust

Companies mentioned in this episode:

• Loyalty Lion
• Never Fully Dressed
• Represent Clothing
• The Inkey List
• John's Crazy Socks

Links referenced in this episode:

• loyaltylion.com
• resilientretailclub.com

Mentioned in this episode:

Stock doctor

Faire 50% offer

Use the code GamePlan25 to get 50% off and free shipping with your first order at faire.com

Faire 50% off - use code 'GamePlan25'