If you use an automailer from your CRM system or a product like Mailchimp, many of your emails won’t hit the recipients inbox.

Worse still, your current email policies may unwittingly be making the situation worse.

This is because the ESPs (email service providers) and ISPs (internet service providers) are desperately trying to reduce the amount of spam their clients receive.

Their spam-checkers are becoming increasingly sensitive, and yet you can easily avoid many of their traps.

This week's guest on the #MARShow is Nick Butcher whose job is to get more of his recruiter clients emails into the intended recipients inbox.

He’ll be explaining three massively important things: -

❶ How the ISPs and ESPs decide if an email is (rightly or wrongly) spam.

❷ The common mistakes many recruiters are making in their mass-email policies.

❸ What simple steps you can take to vastly increase the chances of your email hitting the recipients inbox.

Email is far a more cost-effective sales tool than any other channel, and yet you could probably make it soooo much more effective.

More emails hitting a client or candidates inbox means more revenue. Simple as that.