Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: Glass Jaw
Subtitle: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
Author: Eric Dezenhall
Narrator: Kevin Stillwell
Format: Unabridged
Length: 8 hrs and 56 mins
Language: English
Release date: 10-07-14
Publisher: Hachette Audio
Ratings: 4.5 of 5 out of 29 votes
Genres: Business, Career Skills
Publisher's Summary:
In an age when scandal can destroy a company's brand or anyone's reputation in an instant Glass Jaw is an Art of War guide to modern crisis management.
In boxing terms, a tough-looking fighter who can't take a punch is said to have a "Glass Jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. Glass Jaw is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and...handled with discretion.
In the current digital age, the fundamental nature of controversy is viral, rendering once-mighty organizations and individuals powerless against scandal. In Glass Jaw, Dezenhall analyzes scandal and demystifies the paper tiger "spin" industry, offering lessons, corrective measures, and counterintuitive insights, such as:
From the boardroom to the parenting messaging board, scandals erupt every day. Glass Jaw explains this changing nature of controversy and offers listeners counterpunches to best protect themselves.
Members Reviews:
The Myth of Spin Doctors
The headline today about the Rolling Stone's inaccurate and inflammatory article about a rape at University of Virginia read: "Updated Apology Digs Deeper Hole for Rolling Stone." If you had read this book before seeing that headline, you would chuckle and skip the rest of the article. Rolling Stone had a "Glass Jaw" punched by the expose of its writer as a fraud, and the periodical's management took the advice of a "spin doctor" to minimize the trouble -- apologize. But the apology made the problem worse. And then there are the other cliches of yesteryear, still promoted today: Get Ahead of the Story, Respond Immediately, Come Clean, and the rest. This book is a clear and entertaining look at the crisis management business today, and those who talk the talk of "spin doctors" but cannot walk the walk of crisis managers. Written by a master of the art, you will love it. And one day you may even need it.
Vital for anyone who cares about reputation
Scandals and controversy move faster than ever. Ironically, PR executives, the media and Hollywood, with fictional portrayals of fixers and spin doctors have led people to believe a lot of nonsense - e.g., they can "get in front of a problem" or "turn a crisis into an opportunity" or "use social media to tell their story." Eric Dezenhall knows more about crisis management than almost anyone on the planet, and Glass Jaw is an antidote to the snake oil.
There is no magic. That PR firm with their (invariably expensive) plan to get you out of trouble, those "crisis management experts" on cable television with all the unsolicited advice about how to gain instant redemption? Chances are whatever they tell you is almost perfectly wrong.
Don't wait until you're in trouble. If you care about your reputation, or that of your company, read it now.