Do you dread having to sell and convince clients to say yes to your accounting services? Learn how to get clients to agree to your proposals without sleazy selling tactics.

In this episode, host Adam Lean talks with Will Hamilton of SmartPath.co about shifting your mindset from "selling" to guiding clients. Discover how understanding your client's pain points and aligning your services to solve them leads to quick yes's. Will provides examples of accounting firms that doubled revenue in 18 months using this approach.

Whether you want to earn more or work less, implementing a guiding sales process vs. convincing process is key. Tune in for actionable tips to get clients saying yes without you having to sell.

Learn More About The CFO Project:
https://thecfoproject.com/

And check out The CFO Project's free training here:
https://thecfoproject.com/start-a-cfo-service

Visit William's website:
https://smartpath.co