Value proposition is the focus of this episode; it's  what ultimately separates you from your competition.  To discuss this important topic, I am joined by Lisa Princic.  She is the host of the Scaling Deep podcast and a membership growth strategist who helps clients generate recurring revenue through membership sites. She also runs an online community called the Membership Lounge. Lisa is also the brainchild and organizer of an upcoming, free, online event called The Profitable Membership Summit.

On this episode, you will be encouraged to think about your own value proposition to develop it for success in the marketplace. Heather (the host), explains the origin of her Get the Balance Right business framework, her devout love of Swatch and how these tie into unlocking your value proposition.

SHOW NOTES:
Connect with Lisa Princic:  Linkedin - Instagram
Scaling Deep: Website - Facebook - Podcast - Membership Lounge
Profitable Membership Summit (FREE Feb 23-26th, 2021) - Register for Summit
Strategyzer: Website - Value Proposition Canvas
Carol Cox's Speaking Your Brand - Thought Leader Academy - Website
Swatch - Website - 80's Watch Craze
Nikki Rausch - Podcast Episode 32
Get the Balance Right Business Framework - View and Download

For more show notes and more information about value proposition, visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting: Website  - Facebook
Contact Heather: Instagram - LinkedIn
To book a Discovery Call (via Zoom) - Click Here
To

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this episode of Get the Balance Right, is the second installment of our sales series. Our guest is the outspoken and funny, Max Landesman, who is the host and creator of the Youtube business show Maxin’ TV. His area of expertise is lead generation and sales.  He’s a fast-talking entrepreneur, with an MBA, from New Jersey with a booming personality. Max and his twin brother are the co-owners of Linked Automation, a BS-free, results-driven, digital marketing agency. 

If you missed last week’s episode, our guest was Nikki Rausch, also known as the Sales Maven who is a sales coach and expert. If you listen to that episode and compare it to this one, you will notice that Max and Nikki have different approaches to sales, yet they’re both phenomenal in what they do. I hope you find this as fascinating as I do. But despite their differing styles, they share some key selling methods. They both listen to their prospect and truly understand their pain points. It’s this act of being an empathetic listener that I think is the key to both of their success. 

 This episode is chock full of humor, tips and inspiration; but best of all, it’s drenched in Jersey realness. Enjoy!

SHOW NOTES:
Connect with Max Landesman: Linkedin
Maxin' TV: YouTube Channel - Facebook
Linked Automation: Linkedin
Empathy Map - Download
Other Podcast Mentions:
Linkedin Profinder - Earl Nightingale - Motion Array - Thumbnail Blaster - Camtasia
Nova Southeastern University - Website - MBA program

For more show notes and information on the Empathy Map, visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting: Website  - Facebook
Contact Heather: Instagram - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this episode of Get the Balance Right podcast my guest is Nikki Rausch. She is a sales expert and coach who is certified in NLP. Nikki is the host of the Sales Maven podcast, which has a devoted fan base, which includes members of her supportive community, The Sales Maven Society.  Besides writing books about sales, she offers coaching programs where she trains entrepreneurs and others to sell without the sleaze. She developed a sales framework called the Selling Staircase, which is the title of one of her books. Through her professional background and her extensive education in neuro linguistic programming (NLP), Nikki has developed a sales superpower, which is built on relationships, rapport and a place of service.

 This episode is the first half of a two-part series on sales. In this show, host Heather Zeitzwolfe explains the need for sales metrics and tracking. She shares performance measures to gauge the effectiveness of your selling process. We dive deep into Nikki Rausch's signature sales techniques. If you were ever intimidated by sales because you thought it was icky, you won't anymore. This show will provide you with the tips you need to sell without sleaze.

SHOW NOTES:
Contact Nikki Rausch: Linkedin - Twitter - Instagram
Sales Maven: Website - Facebook - Sales Maven Society - YouTube - Podcast
FREE e-book for podcast listeners: Closing the Sale stop fumbling on sales calls
Books: The Selling Staircase - Buying Signals
Upcoming FREE summit with Nikki Rausch: Profitable Membership Summit
Movie Mentions: The Salesmen  (1969) Wikipedia - Trailer, Glengarry Glen Ross (1992) Wikipedia - Trailer - Always Be Closing ABC)
Neuro Linguistic Programming (NLP) - Website

For more show notes and information on the sales metrics discussed, visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting: Website  - Facebook
Contact Heather: Instagram -

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this episode we are joined by Michelle Kaplan, who is known as the Corporate Poet. She has approximately 30 years of experience in HR and 15 years as a Professional Development Trainer and Coach. Michelle’s approach to coaching is non-conventional, because she brings her own twist into it by incorporating poetry and creativity along with her training, whether its entrepreneurs or their teams. She helps business leaders who are struggling with challenges such as decision fatigue, retention issues, or workplace issues such as performance, interpersonal conflicts, and communication. 

 She’s also written two poetry books, one is called And, the other, more recent book is Burst and  Fleurish. Her poetry has been notably recognized as Amazon’s #1 Hot New Release for Inspirational Poetry. On this show we will discuss her a unique perspective that is the result of her background in HR, combined with her passion for creativity and her innate intuition. We also dive into the topic of Poetry at Work: Why Art Matters in Business How creating outside the lines positively impact the bottom line.

In this episode, host Heather Zeitzwolfe discusses on of her favorite reflective exercises, the 4-L Retrospective. She explains the how to's and benefits for teams and solopreneurs. If you're ready to put 2020 behind you, this exercise is for you!

SHOW NOTES:
Contact Michelle Kaplan: Linkedin - Instagram
Burst and Fleurish (business): Website - Facebook Group - Shop
Poetry books available on Amazon: And - Burst and Fleurish
Are you using your intuition for better decision-making?  Take the quiz
4-L Retrospective- How To - Set up your exercise in Miro - Get the free Miro template

CONTACT HEATHER:
Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.com
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe -

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, we are joined by Maria Batenkova and Andres Bohorquez. They are the founders of the green digital marketing agency, Green Mo.  Green marketing is also known as “environmental marketing” or “eco-marketing,” but according to Green Mo’s blog, it refers to the marketing of products or services that promote sustainability and environmental benefits. As some businesses commit to producing safe or sustainable products, other green companies work towards reducing their carbon footprint. 

 Green Mo focuses on environmentally conscious solutions for its clients, whether through digital marketing or helping them be a more eco-conscious business.  For Maria and Andres, Green Mo’s approach to marketing is not just about promoting “green products" but also encouraging the public to lower their environmental impact.

SHOW NOTES:
Green Mo. - Website - Facebook - Instagram - Linkedin
Green Mo. resources - Charities -  Lazy Person's Guide - Blog
Andres Bohorquez - Linkedin
Maria Batenkova - Linkedin

Products and services mentioned:
Cup Zero: Website - Instagram
Container-free dental floss - Dental Lace
Packageless Delivery in NYC/Brooklyn: Precycle - Deliver Zero
Package Free Shop -  Bite Toothpaste - Avocado Mattress 
Other Shout-Outs:
Episode 17: Marketing with Purpose
Episode 11: Making a Positive Impact: Getting certified with Benefit Corporations for Good 

Visit our website to view the full show notes.

CONTACT HEATHER:
Zeitzwolfe Accounting
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) -

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this episode we are joined by Todd Cherches. He recently published the must-read business book VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life. Whether you’re an entrepreneur or someone who leads teams, this book is jammed packed with techniques to unlock creative solutions through visual thinking. Going far beyond sticky notes on a whiteboard, this book was years in the making and the culmination of the thousands of business books Todd has read.  

Todd is also the CEO and cofounder of BigBlueGumball, a NYC-based consulting firm specializing in leadership development, public speaking, and executive coaching. In addition, Todd is a three-time award-winning Adjunct Professor of leadership at NYU and lectures on leadership at Columbia University.  If that wasn’t enough, he is also a Tedx Speaker alum and is preparing for his next Ted Talk scheduled for 2021.

SHOW NOTES:
Contact, Learn More or Follow Todd Cherches: Website - Linkedin - Newsletter
Todd’s 52 Book Recommendations to Become a Better VisuaLeader: Free Download
Todd Cherches:  Tedx Talk The Power of Visual Thinking - Video
VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life: Amazon
Big Blue Gumball - Website - Blog
Todd Cherches - How to Get a TEDx Talk: a few quick tips & resources to help you get started

Visit our website to view the full show notes.

CONTACT HEATHER:
Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.com
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this episode of the podcast we are joined by Katie Brinkley.  She is the founder of Next Step Social Communications. Katie helps her clients grow their revenues by tapping into social media and digital marketing. Her expertise includes email marketing, Linkedin Lead Generations, branding, and social media management.  If you’re more of a DIYer, she has a coaching program for that as well. She’s a life-long native of Denver, and although many of her clients are based there, she serves business owners all over. 

The topic of this episode is all about social media and the three biggest mistakes small businesses make using it.  We get into some nitty gritty as Katie explains how to avoid  these digital blunders. Whether you're a social media whiz kid or don't know a canvas from Canva, this episode has something for the modern entrepreneur.

Show Notes:
Katie Brinkley: Instagram  - Linkedin - Various Links - Twitter
Next Step Social Communications: Instagram - Blog - Facebook
Video Training on Social Media - Free
Podcast Mentions: Colleen Patrick-Goudreau - Podcast - Website  - Software - Later - Stream Yard -  Erin Andrews

Visit our website to view the full show notes.

CONTACT HEATHER:
Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.com
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this episode of Get the Balance Right Podcast we are joined by Bree McCool. She is a content strategist and a photographer. She serves clients in fields such as fashion, beauty, culinary, and travel. Bree has extensive experience working with models, products and lifestyle photography. 

The topic of today’s show is embracing the concept of the triple bottom line in your business. For those who aren’t familiar, triple bottom line refers to the three P’s – Planet, People, Profit. We dive into all three of the P’s and discuss how each of these relates to Bree as an entrepreneur and how her clients and other companies are incorporating this philosophy into their businesses. Not only is it great for marketing but their offerings and methods are positively impacting the world.

SHOW NOTES:
Bree McCool - connect and follow: Website - Instagram - Newsletter (sign up to get a PDF about the info discussed during show)
Linktree - Product Website - Social Justice Action Links
Full list of companies mentioned along with their websites and instagram.

Visit our website to view the full show notes.

CONTACT HEATHER:
Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.com
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this episode of Get the Balance Right we are joined by Ben Aston. Our topic today is turning a bootstrapped side hustle into a business that generates over 3 million dollars annually through recurring revenue. Ben accomplished this success through hard work, but accredits some of his success to luck. Like many, his digital adventures started with a website. Rather than go down the route of a designer, Ben’s agency experience was more heavily concentrated on the account and project manager side.

When he moved from England to Canada, to relieve his potential boredom as the new guy in town, he started as a side hustle. He began with the Digital Project Manager, which was a blog that developed into a membership driven business. Ben eventually formed the Black and White Zebra, a media publishing company. After toiling away for years, Ben was able to turn his side business into a multi-million dollar mini-empire that serves an international community. But if that wasn’t enough, he’s also the host of the podcast, the Indie Media Club. 

If you’ve ever considered designing an online course or a membership community, get ready to learn from Ben’s mistakes and his wins. On the podcast, we talk about his triumphant journey and some of his epic fails along the way.

SHOW NOTES:
Ben Aston: Linkedin - Website
The Digital Project Manager - Website
Black and White Zebra - Website
The Indie Media Club Podcast - Website
Show Mentions:  Databox - Clearscope
Core Values Discussed - Link
For more show notes visit the podcast page.

CONTACT HEATHER:
Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.com
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
Bootstrap Packages: Learn More
Sign up for a Complimentary Health Check Analysis for Creative Entrepreneurs
To book a Discovery Call (via Zoom) - Click Here

Are you bootstrapping your business?
Check out my bootst

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, we are joined by Racheal Cook, the host of the Promote Yourself to CEO podcast. She’s also the woman behind the CEO Collective, a 12-month experience to guide entrepreneurs to create sustainable success in their business. If that wasn’t enough, Racheal is on a mission to end entrepreneurial poverty for women. 

The show’s topic is Strategic Planning for Predictable Profits. We discuss designing your business to have one signature offer and how this approach will allow you to scale without all the hustle. We also dive into the importance of the CEO scorecard and paying yourself the wage you truly deserve.  We also explore the show’s core values and how Rachael approaches these values in her own life.

SHOW NOTES:
Contact and follow Racheal Cook, the CEO Collective and Promote Yourself to CEO Podcast: Linkedin - Instagram - Twitter - YouTube - Facebook  - Pinterest  - Website
Business Growth Checklist  - Link to Download

For more show notes visit the podcast page.

CONTACT HEATHER:
Zeitzwolfe Accounting
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook