Get Radical With Your Business

On this episode my guest is Dave Waite, the founder and creative director of Zookeeper, an animation and branding studio located in Los Angeles. As an advanced product beta tester for Adobe, Dave has the inside scoop. Over the years, Zookeeper has offered cutting-edge digital services for clients such as NBC, Team Coco, TBS, and Disney. In this interview, we discuss Dave’s early career at Nike and the creation of Zookeeper. We dive into the exciting changes happening in real-time animation including a demonstration where Dave magically turns into a cartoon character (video segment).

SHOW NOTES:
Video portion of the interview: YouTube
Dave Waite - Linkedin
Zookeeper - Website -  Email: [email protected] - Character Demonstration
New York Film Academy: Website
Shout Out - Vaughn Zeitzwolfe: Vimeo

For complete show notes and more information visit here

CONTACT HEATHER:
Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.com
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

I am joined by Jen McFarland from the Women Conquer Business Podcast. She has over two decades worth of experience in leadership, data analysis, project management, and digital marketing. We explored the topic of goals! Yes, those things you should be working on, but are you going about them wisely? On this podcast, you'll learn the truth that despite strategy and tenacity, working hard is not necessarily enough to achieve your goals. You’ll also get insights on why you want to take a step back before starting SMART goals and how execution is really the key to success. Jen is a fellow data nerd, so the conversation gets pretty geeky at times, especially when the subject of spreadsheets came up. Plug in your headphones and get ready, because this episode is full of fabulous nuggets and insider hacks that will propel your business, whether you're the owner of a bootstrapped startup or a self-proclaimed serial entrepreneur.

SHOW NOTES:
Women Conquer Business: Website  Podcast  Blog
Jen's 3 keys to reaching your biggest goals - ebook
Prosper Portland Inclusive Business Resource Network - Website
Land Acknowledgment - Guide
Eisenhower Matrix - Free PDF Matrix
Terms used: SMART Goals, BHAG, Kanban Boards, Gantt Charts
Software mentioned: Trello, Hubspot, Asana, Basecamp, ClickUp, G Suite
Shout out: Tattoo 34
For complete show notes and more information visit here

CONTACT HEATHER:

• Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.com
• Sign up for a Complimentary Health Check Analysis for Creative Agencies 
• Get a PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency
• Follow Heather on Instagram: @zeitzwolfe
• Heather Zeitzwolfe - LinkedIn
• To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

 On this podcast, I get nerdy with Elizabeth Case, a pop-culture enthusiast who owns Yellow Dog Consulting. Her firm offers sales and marketing to small business owners who don’t love sales and marketing. We discuss the power of email marketing and the importance of having a newsletter that reflects your authenticity to remain top-of-mind with your clients.  Join our fun conversation that includes running for local office, Mailchimp pro tips, and finding the perfect dog name. 

SHOW NOTES: 

• Elizabeth Case – LinkedIn    Instagram  Yellow Dog Consulting – Website
• Kick Ass Follow Up Templates  – Use code word NORM for 50% off discount – order here
• Emerge Oregon -  Website  Hillsboro Oregon – Info  Mailchimp - Website

For complete show notes and more information visit here

CONTACT HEATHER:

• Zeitzwolfe Accounting: Website
• Sign up for a Complimentary Health Check Analysis for Creative Agencies 
• Get a PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency
• Follow Heather on Instagram: @zeitzwolfe  LinkedIn
• To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

My very special guest is the man, the myth, the legend...Karl Sakas. If you’re an agency owner, chances are you've been exposed to his genius through his writing or at conferences and webinars. He’s a one-man blogging machine; if there’s a topic related to running an agency, he’s probably written about it (or has it on his list for the future). Through his executive coaching firm, Sakas and Company, Karl has helped agency owners all over the globe. He is a wealth of knowledge and is able to back up his commentary with supporting links faster than you could ever Google it. Yes, I am a fan; I was thrilled Karl agreed to be on my show! In this episode we talk about six key roles within a creative agency, blogging ideas, and the importance of supporting your clients as the hero in their story. 

SHOW NOTES: 

• Karl Sakas on LinkedIn
• Sakas and Company Website
• Agency Optimization Shortcut - Understanding the Six Agency Roles: Blog Post 
• Team structure: Scale your agency by changing your teams
• Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams (paperback and Kindle)
• PM hiring: Should you hire a Project Manager, Project Coordinator or PM Director? Blog Post
• Newsletter: Tips for agency leaders, via email - Sign Up
• The Hero's Journey - Joseph Campbell: Book
• Vieux Carre Cocktail - Recipe
• Washington DC Chapter, The National Railway Historical Society - Tickets

 For complete show notes and more information visit here

CONTACT HEATHER:

• Zeitzwolfe Accounting
• Sign up for a Complimentary Health Check Analysis for Creative Agencies 
• Get a PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency
• Follow Heather on Instagram: @zeitzwolfe
• Heather Zeitzwolfe - LinkedIn
• To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

My guests today are Tom Hering and Mary Anne Harmer the force behind Benefit Corporations for Good a certification program for businesses focus on their triple bottom line: Planet, People, and Profit. Tom and Mary Anne are long-time veterans of the marketing world. After knowing each other for many years, they decided to collaborate on two books 25 Building Blocks to Create a Conscientious Organization (2016) and Putting Soul into Business (2017). Afterward, they teamed up again to further their positive impact on the world by creating Benefit Corporations for Good. In this podcast, we discuss their journey, the certification process, the ethical responsibility of businesses in our capitalist society and much more. 

SHOW NOTES: 

• Benefit Corporation for Good: Website - LinkedIn - Instagram
• Tom Hering:  LinkedIn
• Mary Anne Harmer: LinkedIn
• Putting Soul into Business: Book on Amazon
• 25 Building Blocks to Create a Conscientious Organization: Book on Amazon
• Certified B Corporation: Website
• Conscious Capitalism: Website

       For complete show notes and more information visit here

CONTACT HEATHER:

• Zeitzwolfe Accounting
• Sign up for a Complimentary Health Check Analysis for Creative Agencies 
• Get a PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency
• Follow Heather on Instagram: @zeitzwolfe
• Heather Zeitzwolfe - LinkedIn
• To book a Discovery Call (via Zoom) - Click Here

NEED PAYROLL?: Gusto is a great solution! Use this link and receive a $100 Amazon Gift Card. Disclaimer: This is an affiliate link. If you make a purchase, I may receive a commission at no extra cost to you. 

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this podcast, I have an informative discussion about LinkedIn with Deborrah Ashley (aka the Linkedin Blackbelt) on how to up your game on the platform to gain exposure in a more strategic manner. Grab a pen and pencil, because you’ll learn insider tips, tricks and tactics that will get you more leads with your target audience. In this interview we also discuss being an introvert, overcoming imposter syndrome, and being a black business woman in a sea of white men.

Deborrah Ashley is a marketing strategist, consultant, and LinkedIn trainer. She helps her clients develop B2B and B2C LinkedIn strategies that grow and develop their business along with their personal brand. Her background includes two decades in brand management, marketing communications, and business development. 

SHOW NOTES: 

• Connect with Deborrah Ashley: LinkedIn 
• Thrivoo Marketing/LinkedIn Blackbelt: Website - LinkedIn
• Follow Deborrah on Instagram: @TheLinkedInBlackbelt
• LinkedIn Insider: How To Leverage LinkedIn To Stand Out As The Industry Leader: Book by Deborrah Ashley: Available on Amazon 
• LinkedIn Profile Audit: Sign Up
• Hidden Figures - Movie
• Impostor Syndrome - Wikipedia

For complete show notes and more information visit here 

• CONTACT HEATHER:
• Zeitzwolfe Accounting
• Sign up for a Complimentary Health Check Analysis for Creative Agencies 
• Get a PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency
• Follow Heather on Instagram: @zeitzwolfe
• Heather Zeitzwolfe - LinkedIn
• To book a Discovery Call (via Zoom) - Click Here

NEED PAYROLL?: Gusto is a great solution! Use this link and receive a $100 Amazon Gift Card

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. 

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this podcast, I talk with Jeff Spitzer, a veteran of Market Research whose experience spans several decades. We discuss Jeff's humble beginnings as a garbage man, his parlay into market research, and his passion for health coaching. We dive into the ways market research has transformed over the years and how it is impacting the public's understanding of COVID-19. Most importantly we get the skinny on his infamous nickname Spit Dog and the longevity of his most cherished haircut The Mullet.

SHOW NOTES:
Jeff Spitzer on LinkedIn
Interviewing Services of America (ISA): Website  LinkedIn
Pandemic Report from Soap Box Sample: Download COVID-19 Report (Tell the bot you found the report through Get the Balance Right Podcast)
Soap Box Sample: Website  Join a Panel
A walk down Memory Lane: Rocking the Mullet      Garbage Days
Jeff's Coaching business Nutrition in Focus: Website
Toastmasters International: Website
Braver Angles: Website
Insights Association (NW Chapter) - Website
For complete show notes and more information visit here

CONTACT HEATHER:

• Zeitzwolfe Accounting
• Sign up for a Complimentary Health Check Analysis for Creative Agencies 
• Get a PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency
• Follow Heather on Instagram: @zeitzwolfe
• Heather Zeitzwolfe - LinkedIn
• To book a Discovery Call (via Zoom) - Click Here

NEED PAYROLL?: Gusto is a great solution! Use this link and receive a $100 Amazon Gift Card. Disclaimer: This is an affiliate link. If you make a purchase, I may receive a commission at no extra cost to you.

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, I discuss how to avoid toxicity in the workplace with serial entrepreneur and recruiter Erin Longmoon from Zephyr Recruiting. She helps her clients find the Right Fit™ employees and foster an atmosphere where people love their jobs. Whether building a physical or virtual workforce, Erin helps her clients avoid mistakes. In this podcast, we dive into the importance of having a safe office environment and pro-tips when using video apps to interview job applicants. 

SHOW NOTES: 

• Zephyr Recruiting - Website   -  Linkedin  - Facebook   
• Contact Erin Longmoon : Linkedin
• Notable Mentions: Stevie Nicks -   Dalai Lama
• The Pumpkin Plan book by Mike Michalowicz

For complete show notes and more information visit here
           
CONTACT HEATHER:

• Zeitzwolfe Accounting
• Sign up for a Complimentary Health Check Analysis for Creative Agencies 
• Get a PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency
• Follow Heather on Instagram: @zeitzwolfe
• Heather Zeitzwolfe - LinkedIn
• To book a Discovery Call (via Zoom) - Click Here

NEED PAYROLL?: Gusto is a great solution! Use this link and receive a $100 Amazon Gift Card. Disclaimer: This is an affiliate link. If you make a purchase, I may receive a commission at no extra cost to you.

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

The tables are turned, I'm back with Bryan Cargill but this time he's the one being interviewed. In this episode, we discuss the power of video and storytelling.  He is a man of many talents, he is the man behind Tactus Media which offers an array of marketing services with a heavy concentration on video. He also hosts the Meeting Marketing Podcast. Bryan has created numerous videos, launched three podcasts, and collaborated with a variety of brands to develop digital strategies using the three E’s: educate, entertain and engage customers. With a background in journalism from the University of Oregon, he brings an authentic storytelling style to everything that he does. 

SHOW NOTES: 

• Tactus Media - website Learn about the fundamentals of media: Media Mentor Hub
• Find Bryan Cargill on Linkedin  Vimeo Youtube
• The Media Marketing Podcast on: Apple Podcasts  Spotify Google Podcasts YouTube
• Video Hosting Sites:  Wistia    Vidyard    Vimeo
• Toastmasters International - website 
• Donald Miller's Story Brand 
• Marketing Tool Kit - SEMrush 
• Keyword optimization: Keyword Tool io Google Ads Keyword Tool 
• The movie Lawnmower Man: IMDB Trailer

For complete show notes and more information visit here

CONTACT HEATHER:

• Zeitzwolfe Accounting
• Sign up for a Complimentary Health Check Analysis for Creative Agencies 
• Get a PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency
• Follow Heather on Instagram: @zeitzwolfe
• Heather Zeitzwolfe - LinkedIn
• To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this podcast, I am joined by two guests, Holly Bowyer and Julie Neumark from Media & Marketing Minds (M3) a firm that strategically positions its clients through the use of stories. We discuss how you can effectively market your business by determining your Super Power and build a foundation for an effective go-to-market plan through your unique stories. Holly and Julie share insights on how they help clients find their inner superhero and TELL IT, PLAN IT, and SELL IT!

SHOW NOTES:

Media & Marketing Minds (M3) - Website
Find M3 on: Linkedin Facebook Instagram
Super Power Workbook - Download
Messaging Framework - Download
Tell it! Plan it! Sell it! - Learn More
Find Julie Neumark on:  Linkedin
Find Holly Bowyer on: Linkedin
Listen to Julie's songs on Spotify

For complete show notes and more information visit here

CONTACT HEATHER:

• Zeitzwolfe Accounting: 
• Sign up for a Complimentary Health Check Analysis for Creative Agencies 
• Get a PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency
• Follow Heather on Instagram: @zeitzwolfe
• Heather Zeitzwolfe - LinkedIn
• To book a Discovery Call (via Zoom) - Click Here

NEED PAYROLL?: Gusto is a great solution! Use this link and receive a $100 Amazon Gift Card

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook