Get Radical With Your Business

This episode is all about harnessing the  power of Pinterest. We get down to the nitty gritty on the WHY and HOW you should be using Pinterest as part of your marketing  and content strategy. Whether you're a content creator or a service-based business, you can utilize Pinterest to help grow your business. To discuss this topic, I am joined by Amber Peterson, she is a Pinterest marketing expert and the CEO of Pinwheel Strategic Marketing. Amber helps her clients increase visibility and drive website traffic by leveraging her Pinterest super powers.

The Pinterest platform currently has approximately 459 million monthly active users. If it's not part of your content strategy, you will learn what you need to get started. If you're already using the platform, get ready to have your mind blown with insider tips, tricks and hacks that you can implement in your business today.

SHOW NOTES:
Follow and Contact Amber Peterson: Linkedin
Pinwheel Strategic Marketing: Website - Facebook - Pinterest
Pinterest Tools:  Tasty Pins - Tailwind App
Pinterest Research Sources: Pinterest: Global State of Digital 2021  -  Hootsuite Pinterest Stats for Business - The Small Business Blog - Pinterest Trends
Heather's Pinterest Boards: Personal - Business
Episode 32 with Nikki Rausch - Selling Without Sleaze

For complete show notes and more information visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting: Website  - Facebook
Contact Heather: Instagram - LinkedIn
Bo

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, we are joined by Tess Ball, she is founder of the Shitty Idea Time Business Collective (formerly the Small Business Incubator), a business  coach and the host of the Shitty Idea Time podcast.  Before Tess started her current online community, she spent years in the trenches as a marketer. Her entrepreneurial journey started when she opened a gym for introverts. BTW - She's still a fitness coach. 

This is a lively, fun, informative and (sometimes) nerdy conversation, where we discuss using technology to automate tasks.  You'll learn about practical ways to offload work and save time in your business. Heather (the host) explains the three big issues entrepreneurs should consider regarding their business finances and books and how to avoid horrible surprises at tax time.  FYI - The show contains a few F-bombs.  This is not your typical conversation about processes.

SHOW NOTES:
Contact and Follow Tess Ball:  Website  - Linkedin - Instagram - LinkTree
The Shitty Idea Time Podcast: Website - Instagram - YouTube
The Shitty Idea Time Business Collective (formerly The Small Business Incubator): Website  - Instagram
Toggl Time Tracking - App

For complete show notes and more information visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting: Website  - Facebook
Contact Heather: Instagram - LinkedIn
Book a Discovery Call (via Zoom) - Click Here
Heather & Get the Balance Right - Link Tree
Set up a strategy session with Heather - HERE

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

This episode we are joined by Julia Becker Collins who is the Chief Operating Officer at Vision Marketing, a female led, full-service marketing agency founded in 1999. On this episode the focus is on leadership and the challenges of leading a team during the age of pivot fatigue. Through the ups and downs during the pandemic, leaders and their teams have had to be nimble, supportive and dedicated. Our guest Julia Becker Collins lived this firsthand. Part of her success was due to her ability to lead, but the secret sauce, was having a dynamic team that she could count on, especially when Julia discovered she had cancer. On the show, you’ll hear how Julia was able to inspire and lead her team, despite the uncertainty in the world and the status of her health.
 
 Heather, our host, shares her thoughts on leadership and building teams. She examines the books How to Be a Great Boss and Why Work Sucks and How to Fix It and discusses the similarities between the two and the qualities needed for nurturing the right team.

SHOW NOTES:
Contact and Connect with Julia Becker Collins: Instagram - Linkedin
Vision Advertising - Website - Facebook - Instagram - Twitter - Linkedin - Vision University
Ruth Bader Ginsburg - Supreme Court - Films about her life
Books: How to Be a Great Boss - Why Work Sucks and How to Fix It

For complete show notes and more information visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting: Website  - Facebook
Contact Heather: Instagram - LinkedIn
Book a Discovery Call (via Zoom) - Click Here
Heather & Get

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

This episode of Get the Balance Right is all about shiny object syndrome.  As entrepreneurs, we're easily distracted by new things, whether its a course, technology, a management method; the list goes on and on. To help us get this under control, we our joined by Amber Hawley. She is a licensed therapist and the host of the My Biz Bestie podcast. Amber specializes in ADHD support, mindset coaching and is a self proclaimed slayer of overwhelm.

In this episode, Amber shares her strategies, techniques and tips, to help us become focused entrepreneurs rather than squirrels. Heather, our host, reveals her new obsession  - Clubhouse! Heather takes the mystery out of the app and explains why its her current shiny object. No matter what your shiny object is, this episode will help you get back on track. 

SHOW NOTES:
Amber Hawley: Linkedin -   Website
My Biz Bestie Podcast: Podcast - Website - Facebook - Instagram - Linkedin
Free Download on Shiny Object Syndrome
Amber on Speaking Your Brand -Podcast
Brave Bold Beyond Summit - Register
Get the Balance Right Episode Mentions: Katie Brinkley Episode - Mission and Values Episode

For complete show notes and more information visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting: Website  - Facebook
Contact Heather: Instagram - LinkedIn
Book a Discovery Call (via Zoom) - Click Here
Heather & Get the Balance Right - Link Tree
Set up a strategy session with Heather - HERE

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this episode of Get the Balance Right podcast  we are joined by Fernando Angulo who is the  head of communications at SEMrush. If you’re in the search engine optimization or marketing space, then you’re probably very familiar with SEMrush and their tools. They're a SaaS company that offer a wide range of products for online visibility management and content marketing.

Fernando Angulo specializes in B2B search marketing, e-commerce, influence marketing, and  has been a featured speaker at over 50 top conferences worldwide each year.  SEMrush has their finger on the pulse of content marketing and Fernando shares their research findings. We discuss his journey at SEMrush, the latest trends in SEO and what you should implement to make your content more dynamic and searchable.  Whether you're an SEO/SEM expert or not, this show has the insider scoop every entrepreneur and content creator needs to know.

SHOW NOTES:
Contact and follow Fernando Angulo: Twitter - Linkedin
SEMrush Tools* Website - Keyword Magic Tool - Site Audit - Backlinking Tool - Content Marketing Toolkit - Traffic Analytics Tool - On Page SEO Checker
SEMrush References: The State of Content Marketing - SEO Friendly Content Checklist - 9 Steps to Creating SEO-Friendly Content
Ben Herman from Mad Fish Digital (SEO) Episode 4
Lucy Johnson from SHiDO (SEO) Episode 35
For more show notes and more information visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting:

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this episode of Get the Balance Right podcast we are joined by Sandy Forster from Wildly Wealthy. She went from welfare to becoming a millionaire by changing her mindset. Sandy’s passion is to help women around the world to think bigger and feel empowered so they can manifest what they desire. Sandy is a money mindset mentor, an author and teaches others to become Inspired Spirit Coaches. She was even featured by Oprah as the Aussie Secret.

This episode is full of inspiration. Whether you want millions or not, we dive into the power of positive thinking and the importance of taking action.  We discuss Sandy's journey from being broke to having kangaroos in her backyard! If you're ready for a life of abundance, push play and listen!

SHOW NOTES:
Contact and connect with Sandy Forster: Linkedin - Instagram
Wildly Wealthy: Website - FREE Stuff  - Inspired Spirit Coaching Academy
Millionaire Mindset Experience - Website
Rhonda Byrne:  Website
The Secret: Book - Movie on Demand - The Greatest Secret
Wallace Wattles: Quotes - The Science of Getting Rich: Free Audio Book
John Joseph: The PMA Effect Book - Discussion of book on Rich Roll's (Video) Podcast
Positive Thinking Exercises: Article

For more show notes and more information visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting: Website  - Facebook
Contact Heather: Instagram - LinkedIn
Book a Discovery Call (via Zoom) -

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

 We are talking about women, power and leadership on this episode of Get the Balance Right. Our guest is Sarah Schneider who is a Professional Certified Coach. She works predominantly with women leaders, helping them break free from their cultural "good girl" conditioning in order to step into their desired leadership roles. Sarah holds an MBA and spent a decade in the male-dominated IT space.

This episode explores  the challenges women have in a male dominated world, especially in the workplace. The way women are portrayed in the media as caricature stereotypes is also explored. Through years of conditioning women are burdened with mental constraints that hold them back.  This episode focuses on the need to dismantle the patriarchal conditioning so that women can be the badass leaders they were meant to be. 

SHOW NOTES:
Contact and Follow Sarah Schneider:  Linkedin - Instagram
Sarah Schneider & Co. Coaching: Website - Want a Boost in Self-Trust and Power? - Freebie
Kelly Diels - Website
Cynthia Nixon: Be a Lady They Said - Video
Kimberly Crenshaw - Ted Talk
Statistics Referenced: Forbes Article

For more show notes and more information visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting: Website  - Facebook
Contact Heather: Instagram - LinkedIn
Book a Discovery Call (via Zoom) - Click Here
Heather & Get the Balance Right - Link Tree
Set up a strategy session with Heather - HERE

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, we are expanding on the authentic branding topic we explored last week. Our focus for this show is about capturing your authentic brand story with video.  We are joined by Kerri Feazell from Concurrent Productions, a video production company she owns with her husband Jeff. Using their expertise as storytellers, they create authentic mini documentaries about their clients. Rather than operating the camera, Kerri produces and directs the videos.  Between her inquisitive approach and ability to make camera-shy clients feel comfortable, her videos are very natural and unrehearsed.

We discuss Kerri's approach to the business and the challenges of shooting video during the age of Covid. We talk about Kerri's involvement with  1% for the Planet. Heather, the host, gives examples of authenticity from her own life. 

SHOW NOTES:
Contact or Follow Kerri Feazell on LinkedIn
Concurrent Productions: Website - Testimonial Video Production - Online Courses
I Reinvented My Life in Business Podcast - Apple Podcast - Spotify
1% for the Planet: Website
Western Aspen Alliance: Website
Aspen Grove Called Pando: Forbes Article - More Info
Thinkific: Website
Corse Method:  Website - Lisa Parmley Info

For more show notes and more information visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting: Website  - Facebook
Contact Heather: Instagram - LinkedIn
Book a Discovery Call (via Zoom) - Click Here
Heather & Get the Balance Right -

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

On this episode of Get the Balance Right, we’re talking about personal branding. I’m joined by Trish Taylor, a former celebrity stylist who has transformed into a brand embodiment coach.  She is committed to helping heart-centered, online entrepreneurs align their outside with their inside, so they can create enticing content and feel authentic and comfortable with their appearances. Trish is an introvert; she has empathy for her clients that may be shy and helps them transform. She leverages her unique experiences as a celebrity stylist and her master’s degree in psychology to empower entrepreneurs to step into the most confident version of themselves. 

We openly discuss the pressure entrepreneurs have to show up on social media and step outside their comfort zone. We dive into the importance of embracing our unique qualities to represent ourselves and brand more authentically.

SHOW NOTES:

Follow and Contact Trish Taylor: Linkedin - Instagram - YouTube
Trish Taylor Styling - Website - Pinterest - Facebook - Linktree
Embodied Brand Quiz (Support your visibility goals with aligned style from the inside, out! Use style as a tool to show up and confidently attract your soulmate clients) Take Free Quiz
Nonprofits Mentioned: Dress For Success - Dress Member

For more show notes and more information visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting: Website  - Facebook
Contact Heather: Instagram - LinkedIn
Book a Discovery Call (via Zoom) - Click Here
Set up a strategy session with Heather - HERE

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode of Get the Balance Right podcast, we explore the topic of mission and values. We dive into the concept of building a brand based on your passion. Our guest is Lucy Johnson, the founder and CEO of SHiDO, a vegan digital, SEO marketing agency whose dedication is to make ethical businesses viable online. She is also an avid vegan blogger,  including one with her sister. Her company works exclusively with other vegan companies. Being true to her mission and values, she only hires employees who are vegan. 

In this episode we dive into the importance of creating your mission and values to build a brand. We discuss the “why” behind our shared vegan commitment. Lucy shares her experience as a digital nomad, SEO insider tips and trends in vegan marketing. 

SHOW NOTES:
Contact and follow Lucy Johnson: Twitter  - Linkedin
SHiDO: Website - Instagram - Facebook - Linkedin
SHiDO - Free SEO Video Audit - Sign Up - Free DIY Guidebook - Download
Vegan Sisters  - Plant Powered People: Blog - Link Tree - Instagram
Lucy's Vegan Blog - Edible Ethics: Blog
Vegan Travel - Vegan on the Map: Website
Animal Liberation Book by Peter Singer - Buy the Book - Article
Neil Patel: Website - Ubersuggest
SEMrush: Keyword Magic Tool - Link  - Social Media Toolkit - Link
Southwest Airlines - Purpose. Vision & The Southwest Way
Download the Mission & Values Worksheet - Link
For more show notes and more information about mission and values, visit

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook