Get Radical With Your Business

In this episode of the podcast is Lee LeFever. He and his wife (Sachi) co-founded the company Common Craft. Lee is the author of the Art of Explanation. He recently published his second book, Big Enough.

 The inspiration for the book comes from Lee’s personal entrepreneurial journey. Despite the opportunity for growth, he and Sachi made a commitment to keep their company small. He is living proof that success and happiness don’t come from being bigger, it comes from being big enough. 

 We discuss the pivotal moment when the Common Craft video style was born and how their groundbreaking explainer videos went viral. We dive into the creation of their new niche and the demand that ensued. We talk about how putting goodness into the universe shouldn't be for karma. We get nerdy with our new favorite software suggestions.

SHOW NOTES:
Lee Lefever: LinkedIn - Website - Facebook - Newsletter
Follow Lee Lefever on Instagram & Twitter: @leelefever
Big Enough: Website - Amazon
Art of Explanation - Website - Amazon
Common Craft - Website - Cut Out Library - YouTube
Other Mentions:
Vyond  (Formally Go Animate) - Website
Mmhmm app - Website
Descript - Website
Notion - Website
Process Street: Website (affiliate link)

For complete show notes and more information visit here

CONTACT HEATHER:
Zeitzwolfe Accounting
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, we go on an enneagram road of discovery with Leslie Lyons. She is the founder of Bombshell Movement Studio in Chicago and host of Beyond the Pole: Tales from the CEO podcast. Leslie is also an Enneagram enthusiast. She uses this powerful tool when coaching female entrepreneurs. Leslie guides her clients through a three-month intensive called the Unshakeable Leadership program. She bases her method on what she defines as the three P’s - Personality, Pleasure, and Profits. 

Do you know your true enneagram number? By tapping into your enneagram personality type, you can unlock a deeper understanding of yourself. This inner wisdom can improve your sales and leadership skills. Turns out Leslie and I (Heather, host) are both enneagram eights. We go to some raw and vulnerable places during this conversation in the spirit of Eights. If you’ve listened to other podcasts about the enneagram, get ready for a fresh, new approach. Rather than explaining what the enneagram is, we focus on how you can use this information in life and as an entrepreneur.

SHOW NOTES:
Contact Leslie Lyons: Instagram - LinkedIn
Unshakeable Leadership:  Website - Facebook
Bombshell Movement Studio: Website - Blog - YouTube
Tales From the Pole CEO Podcast: Apple Podcast

Other Mentions:
Enneagram: Free Test Recommended by Leslie - Another Free Test - More Info
Other Personality Tests: Myers Briggs - DISC - Strengths Finder
Charlotte Chipperfield - Episode 17 - Instagram - Chipperfield Media: Website
Jessie Hornby (Nerds 4 Numbers) - Website - Instagram
Carol Cox - Speaking Your Brand - Website - Thought Leader Academy - Website

For complete show notes and more information visit here

CONTACT HEATHER:
Zeitzwolfe Accounting
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) -

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, we are joined by Elyse Tager, a business coach for ambitious female entrepreneurs. After owning a media agency for 11 years, she switched her focus based on a need she encountered with her clients. She found that female entrepreneurs were getting stuck in what she defines as a worker-bee mindset and now she helps women break free of those mental chains. We discuss “what got you here, won’t get you there” when scaling your business from solopreneur to CEO.

Elyse is a serial entrepreneur with a wealth of knowledge. You can find her each week going live in her free Facebook group. If you find yourself working more in your business, than on your business, get ready to change your approach.

SHOW NOTES:
Connect with Elyse Tager on LinkedIn 
Find her coaching business online: Website - Twitter: @elysetager  -  Instagram: @elysetager - Facebook
Facebook Group:  Solopreneur 2 Entrepreneur
Ready to Move from Solopreneur to CEO and Really Build Your Business? - 5 Mindshifts That Will Get You There - FREE Resource Online

For more info visit here

CONTACT HEATHER:
Zeitzwolfe Accounting
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, we are joined by Jeff Meade the founder of The Meade Company, a management consulting firm for small to mid-sized marketing and advertising agencies. We explore Jeff’s fascinating past when he created a market research company focused on the urban multicultural youth market, which was under-served. Jeff went on to build and contribute to other marketing ventures before starting Meade, where he helps creative agencies grow their businesses.

Jeff’s approach to positioning starts with the question, “what do you want to be famous for?” We discussed the importance of becoming an expert and building a clear positioning strategy, as the foundation for growth and longevity. Jeff explains efficiency alone is never enough, firms must differentiate and specialize themselves, to avoid always competing on price. 

SHOW NOTES:
Jeff Meade - Linkedin
The Meade Company - Website
Jeff's Client Con Session - Your Business Scorecard - Your Greatest Strategic Advantage

For complete show notes and more information visit here

CONTACT HEATHER:
Zeitzwolfe Accounting
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, we have a very special guest, filmmaker David Michael Latt. He is one of the founders of the Asylum, a prolific film studio that has distributed and produced hundreds of films, ranging from art-house to Sharknado. David and the Asylum have carved out their place in Hollywood by focusing on the type of films audiences crave like genre pictures and mockbusters. Their budgets may not be as large as the giant film studios, but they deliver high-quality entertainment with raving fans and a giant catalog for streaming. While other film studios have gone on hiatus during the pandemic, the Asylum continues to make movies by adapting their film sets to meet COVID compliance. This interview is chock full of trivia, juicy show-biz stories, and the insider scoop on movie production.

SHOW NOTES:
The Asylum - Website -  Twitter - Facebook - YouTube
David Michael Latt - IMDB - Twitter
Show Mentions: Filmmaker Larry Cohen - Red Band Trailers - AVOD Services

For complete show notes and more information visit here

CONTACT HEATHER:
Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.com
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, our guest is Kymm Nelsen, one of the founders of the Portland, OR chapter of Conscious Capitalism. Our discussion focuses on the growing movement around purpose-driven business and the positive impact these enterprises can have on society and the planet.  Kymm's fascinating talents include NLP, hypnotism, and teaching HUNA. We dive into her professional experiences which range from website design to be an executive coach at Being First, Inc.  In this interview, we talk about the differences between Conscious Capitalism, B-Corp, and the other organizations supporting businesses with a framework to build a better world.

SHOW NOTES:
Kymm Nelsen: Linkedin  - Conscious Leadership Weekly Podcast
Conscious Capitalism: Website -  Chapters - YouTube Conscious Capitalism (Portland): Website -  Video 
Fishing With Dynamite: Film Trailer
Being First, Inc:  Website - Linkedin

For complete show notes and more information visit here

Topic Mentions: HUNA - Everybody Matters  – Book by Bob Chapman - Stakeholder Capitalism  - NLP Neuro-Linguistic Programming  Organization Mentions:  Foundry Collective - JUST Capital - Imperative 21  Website  - Walden University (Education for Good) - GPSEN  - Greater Portland Sustainability Education Network  Website - Linkedin  - Corporate Sustainability Collaborative - B-Corporation - B-Local PDX

CONTACT HEATHER:
Heather Zeitzwolfe - LinkedIn Instagram: @zeitzwolfe Zeitzwolfe Accounting Website
To book a Discovery Call (via Zoom) -

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, we are joined by Annelise Worn the founder of the Marketing Mentor Program and the host of The Mumstyle Business Podcast. She and her husband started their business around a relative’s kitchen table in Australia. They both wanted more freedom and the ability to raise their family where they grew up. Since these modest beginnings, Annelise has built a successful digital marketing firm, which serves clients on the other side of the globe.

We discuss the client journey, the importance of having a high-value offer, and building trust with your potential clients through social media. Annelise’s marketing program is supportive, easy to implement, and doesn’t require complicated sales funnels.  Annelise wants you to take action because the world needs what you have to give, so it’s better to lower the bar and just get started because done is better than perfect.

SHOW NOTES:
Contact Annalise Worn: Facebook: @annelisewornofficial  - Instagram: @annelise.worn. - LinkedIn: anneliseworn
Marketing Method Program - Website
The Mumstyle Business Podcast - weekly episodes every Monday.
Social Marketing Method Facebook Group - Annelise is live every Tuesday - JOIN
Lowering the Bar - Video

For complete show notes and more information visit here

CONTACT HEATHER:
Zeitzwolfe Accounting
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, we are joined by Charlotte Chipperfield the founder of Chipperfield Media and the host of the Holistic Marketing Podcast. Charlotte is a marketing success catalyst who works with her clients one-on-one and through her online course, The Holistic Marketing Roadmap. In this show we discuss her unique approach to marketing, utilizing purpose to drive content, and being a certified member of Benefit Corporations for Good. We also dive into Charlotte’s fascinating background in the wine industry and the holistic framework she has developed as a result. Charlotte’s usage of clever analogies, which include crowns and oranges, is bound to put a smile on your face, leave a lasting impression, and influence you to reevaluate your current marketing efforts.

SHOW NOTES:
Charlotte Chipperfield: Instagram   Linkedin
Chipperfield Media LLC: Website
The Holistic Marketing Roadmap: Online Course
The Holistic Marketing Podcast: Website
Benefit Corporations for Good: Website
Shout Out: Miyoko's Creamery (Vegan Cheese) - Website

For complete show notes and more information visit here

CONTACT HEATHER:
Zeitzwolfe Accounting:
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

 In this episode, we are joined by Lisa Brumm, CEO, and founder of My Financial Girlfriend, an investment firm that empowers clients through a shame-free approach to financial advising. We dive into the social stigma around money, which holds people back, and how Lisa works closely with her clients to change their mindsets. In this lively conversation, we discuss the various types of mutual funds, tax benefits for business owners, and investing in consciously focused options. Lisa possesses a wealth of knowledge; this episode is jam-packed with golden nuggets, including its never too late to start investing.

SHOW NOTES:
Lisa Brumm - LinkedIn
My Financial Girlfriend - Facebook  Website   Events
KOIN News feature: Jennifer Hoff's Women Crush Wednesdays Series - Video

For complete show notes and more information visit here

CONTACT HEATHER:
Zeitzwolfe Accounting:
Follow Heather on Instagram: @zeitzwolfe
Heather Zeitzwolfe - LinkedIn
To book a Discovery Call (via Zoom) - Click Here

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook