Guest: Carl Adamson, Business Growth Accelerator & Certified GURU Email Specialist

Summary:
In this practical and eye-opening episode of the GOAL MARSTAry® podcast, Carl Adamson returns to the hot seat to help solopreneurs cut through the confusion of email marketing. We dive into the biggest technical mistakes entrepreneurs make, the real risks of not protecting your domain, and why building your email list matters more than social media followers.

Carl shares the latest trends, how spam filters really work, and why acronyms like DKIM, SPF, and DMARC could make or break your email strategy. You’ll also learn:

✅ Why using a personal email address could get you banned
✅ How your brand can be hijacked in someone else’s dodgy offer
✅ The #1 thing you should do this week to protect your domain and boost deliverability
✅ Simple, powerful tweaks using behavioural science to write subject lines that get opened

This is one for the replay list. Whether you’re new to email marketing or already sending campaigns, Carl’s advice could save your business—and your brand reputation.

🛠 Tools & Links Mentioned:

• subjectline.com – Free headline analyzer

• “Using Behavioural Science in Marketing” by Nancy Harhut

• DKIM, SPF & DMARC – Check with your domain provider or tech support

🎯 Breakthrough Prompt from the Episode:
What 3 things will you commit to doing this week to make your email marketing safer, more effective, and more on-brand?

In this energising episode of the GOAL MARSTAry® series, we sit down with powerhouse MC and keynote speaker mentor Lovelda Vincenzi, who helps women confidently build profitable speaking businesses without spammy cold outreach.

Lovelda shares her personal journey from accidental host to international speaker, and the pivotal mindset shift that transformed her speaking from a hobby into a thriving business. She breaks down what event organisers are really looking for, how to position yourself for high-fee gigs, and why your network—not your cold pitch—is your most powerful sales tool.

We also dive into:

• The difference between speaking as a business vs speaking for your business
• What organisers want (and what they avoid) when choosing speakers
• How to use video, testimonials, and strategic outreach to stand out
• Pricing strategies that grow with your confidence and experience
• How to rehearse like a pro (even if you're talking to trees!)

Whether you're an entrepreneur wanting to leverage speaking to grow your brand or an emerging speaker ready to get paid what you're worth, this conversation is packed with practical insights and inspiration.

💬 “When you treat speaking like a business, the world treats you like a speaker.” – Lovelda Vincenzi

Guest Bio:
Lovelda Vincenzi is a sought-after Corporate MC, Panel Moderator, and Speaker Mentor. She helps female speakers go from earning 1–2K per gig to commanding 5K+ consistently, through her ‘Money from Speaking System’. Lovelda also works with event organisers globally to create memorable flagship experiences.

Connect with Lovelda:
💼 LinkedIn – Let her know you listened to this episode via Heather’s GOAL MARSTAry® series!

Like what you heard?
➡️ Subscribe to the podcast and share this episode with a fellow entrepreneur or speaker who needs to hear it.
🎯 Ready to MARSTA® your own goals? Learn more at https://www.marstagoals.com/

📸 Episode Overview:
Your headshot is more than just a picture—it’s a statement. It tells your story, builds credibility, and can even serve as a personal confidence boost. But what if having your photo taken felt more like a transformational experience rather than just another business task?

In this episode, I sit down with Joanne Topper, a headshot photographer who specializes in helping women reconnect with themselves through photography. Joanne doesn’t just take photos—she creates an environment where women can drop their masks, rediscover their confidence, and leave with not only stunning images but also a renewed sense of self.

✔️ Joanne’s Unique Approach to Photography – How she discovered her passion for headshots and how she creates a space for women to feel seen, confident, and empowered.
✔️ Headshots for Business & Personal Use – Why having a professional headshot is essential for entrepreneurs, leaders, and personal branding, plus tips on preparation.
✔️ The Power of Storytelling Through Images – How a headshot can communicate confidence, credibility, and connection.
✔️ How to Prepare for a Photoshoot – From hydration and makeup to outfit choices, Joanne shares what makes a headshot truly shine.
✔️ Photography’s Therapeutic & Empowering Nature – Why a photoshoot isn’t just about looking good—it’s about reclaiming confidence and telling your story.
✔️ Headshots for Marketing Versatility – How to use images effectively across different platforms like LinkedIn, business cards, and presentations.
✔️ The Emotional Impact of a Great Headshot – Why people often underestimate the confidence boost and emotional release that come from a powerful photoshoot.
✔️ Personal Experiences & Business Legacy – How photography can help preserve stories for future generations and support business growth.

💡 Key Takeaway: A headshot is more than a photo—it’s a statement about who you are, where you’re going, and how you want to be seen.

📢 Connect with Joanne Topper:
https://www.linkedin.com/in/jtheadshot/

Episode Summary:
In this episode of the Goal MARSTAry Podcast, I sit down with Wendy Keir, AI business strategist and keynote speaker, to explore how AI agents can help solopreneurs free up time, increase revenue, and scale smarter—without burnout!

Wendy shares:
✅ How she first leveraged AI to overcome dyslexia and grew her business by 500% in just six months
✅ The difference between AI bots (closed systems) and AI agents (expansive, customizable assistants)
✅ Why having a conversation with AI is more effective than just using prompts
✅ How AI agents can be trained to match your style, tone, and business strategy
✅ The biggest AI mistakes and misconceptions solopreneurs need to avoid
✅ How AI can supercharge human expertise rather than replace it

We also dive into data security concerns, the best way to get started with AI (hint: repurpose your existing content!), and why you must stay in the driver’s seat when working with AI tools.

🔗 Links & Resources:

 AI Readiness Assessment – https://wendykier.com/quick
 FREE Lunch & Learn Sign-Up – https://wendykier.com/
YouTube Channel – https://www.youtube.com/@wendykier/videos
LinkedIn – https://www.linkedin.com/in/wendykier/Don’t just use AI—collaborate with it! Tune in and discover how AI agents can transform your workflow and amplify your expertise.

#AIforBusiness #GoalMastery #AIInnovation #Solopreneurs #AIandEntrepreneurship

Heather Barrie interview this week's Guest: Claire Byrne – Finance Director, Bookkeeping Business Co-Founder, NLP Master Practitioner

Episode Overview:
In this episode of the GOAL MARSTAry® Series, we dive into finances, mindset, and business strategy with Claire Byrne. With a background in finance, bookkeeping, and NLP, Claire helps business owners take a calmer, more confident approach to managing their finances—without the overwhelm!

If numbers make you nervous or financial planning feels like a mystery, this conversation is for you! Claire shares simple mindset shifts and practical strategies to help entrepreneurs understand their numbers, make better decisions, and feel empowered in their businesses.

✅ Claire’s journey from finance and bookkeeping to business coaching
✅ The biggest financial blind spots entrepreneurs face—and how to fix them
✅ How small businesses can benefit from financial expertise without hiring a full-time FD
✅ The mindset shifts needed to stop avoiding numbers and start using them to your advantage
✅ Simple habits to manage your finances in just 10 minutes a week
✅ How NLP techniques can help you reframe financial anxiety into confidence
✅ Why measuring your numbers leads to better decision-making and growth

💡 Understanding your profit & loss helps you make better financial choices
💡 Financial overwhelm often comes from not knowing your numbers—small steps lead to confidence
💡 You don’t need to be good at maths to be great with money in your business
💡 Small businesses can access financial expertise affordably through fractional finance roles
💡 The opportunity cost of doing everything yourself vs. hiring experts

👉 Start by reviewing your profit & loss statement each month—what patterns do you see?
👉 Track what’s working—which activities drive revenue, and where is your money going?
👉 Consider outsourcing financial tasks so you can focus on growth
👉 Shift your mindset: learning your numbers = power & control over your business

📢 Join the conversation! What’s one financial habit you’re committing to improving this year? Drop a comment below! 👇

In this Goal MARSTAry Series live session, Laura Jeffrey, an expert in membership business models, shares her experience in growing and managing successful memberships. Laura dives into the key components of a thriving membership, the different pricing tiers, and how to provide real value while maintaining boundaries. She also explores the mindset shifts necessary to make memberships successful and practical tips for retaining members even during economic downturns.

Key Takeaways:

• Building a strong audience is the foundation of a successful membership. Grow through podcasts, networking, or strategic launches.
• Pricing models vary from low-touch, high-volume memberships (like Netflix) to high-touch, premium-priced memberships with personalized support.
• Set clear boundaries between different membership tiers to protect your time and energy.
• Marketing is key—always be selling and nurturing your audience, with 2-4 strategic launches per year.
• Retention strategies matter—give real value, make purchasing easy, and ensure members feel a strong connection.
• Practical tools like Patreon or Buy Me a Coffee can help simplify payments and community engagement.

Q&A & Real Challenges Discussed:
💡 How to handle pricing structures and avoid over-giving
💡 Strategies for introverts to grow an audience without burnout
💡 The best ways to market memberships effectively
💡 Using AI to streamline workflows and reduce content creation stress

Next Steps for Listeners:
🚀 Explore different membership models and determine what fits your business
🚀 Identify pricing strategies that align with the level of engagement you want to offer
🚀 Start growing your audience through podcasts, strategic networking, or small offers
🚀 Test "Pocket Rocket" offers (low-cost, high-value products) to attract committed buyers
🚀 Consider platforms like Patreon, Buy Me a Coffee, or GHL to manage memberships easily

https://www.recurringrevenuerocks.com/MYM25 Please enter this code! HeatherMYM

Podcast Show Notes: Effective Entrepreneurs Podcast - Featuring Nathalie Sansonnetti

Episode Title: The Power of Subconscious Transformation with Nathalie Sansonnetti

Episode Summary:
Welcome to the Effective Entrepreneurs Podcast! In this episode, recorded from a live Goal MARSTry session, we explore how shifting subconscious beliefs can dramatically impact your ability to set and achieve meaningful goals. Our guest, Nathalie Sansonnetti, a specialist in nutrition and holistic well-being, shares insights from her experience at a recent retreat with Dr. Joe Dispenza. We dive into the intersection of neuroscience, epigenetics, and personal transformation, offering powerful strategies to rewire thought patterns, break through limiting beliefs, and cultivate the mindset needed for success.

In This Episode, We Discuss:
✅ Why changing subconscious beliefs is key to achieving your goals
✅ How Dr. Joe Dispenza’s research is revolutionizing personal transformation
✅ Practical steps to identify and shift self-sabotaging thoughts
✅ The role of emotions in shaping your future and success
✅ How to integrate meditation and mindfulness into your daily life
✅ A simple yet powerful exercise to realign with your goals for 2025

Q&A Highlights:
🎙️ How to overcome negative biases and self-judgment
🎙️ The importance of self-love and breaking free from limiting beliefs
🎙️ How small daily changes can lead to significant personal and business growth
🎙️ Why embodying your future self NOW is the secret to real transformation

Take Action:
Before setting new goals, take time to reflect on what thoughts, behaviors, and emotions have been holding you back. Decide what to leave behind in 2024 and what to step into in 2025.

💡 Exercise: Identify ONE goal you want to achieve, the limiting beliefs to release, and the new mindset and actions you need to cultivate.

🔗 Connect with us:
Want to join future Goal Mastery sessions live? Connect with host Heather Barry on LinkedIn or visit effective-entrepreneurs.com to explore the Goal MARSTA® framework and programs designed to help you succeed.

🎧 Listen now and step into the future version of YOU that achieves your goals with confidence and clarity!

In this episode, I talk all things Zoom with Lord Zoom himself, John Drinkwater.... some great tips and tricks and ideas and stories to elevate how you use this tool that we all know (and mostly love!)...

There are some great ideas in both the interview and the Q&A that followed...

Enjoy!

🎙️ Podcast Show Notes – GOAL MARSTAry® Series ft. Sarah Goodall of Tribal Impact

💡 Episode Title: Amplifying Your Voice: Social Selling & Employee Advocacy with Sarah Goodall

🔊 Episode Summary:
In this episode of the GOAL MARSTAry® Series, we welcome Sarah Goodall, founder and CEO of Tribal Impact. Sarah shares her journey from corporate marketing to running a thriving business that helps companies activate employee voices and leverage social media for business growth.

We dive deep into:
✅ The power of employee advocacy and authentic storytelling
✅ How to sell without being “icky” (yes, it’s possible!)
✅ The three pillars of engaging content: Educate, Inform, Entertain
✅ Strategies for building a referral network and staying top of mind
✅ Overcoming the fear of putting yourself out there on social media

Sarah’s insights are a game-changer, whether you're a solopreneur or leading a team. This episode is packed with practical strategies to help you show up, stand out, and grow your influence without the hard sell.

#GOALMARSTAry #SocialSelling #EmployeeAdvocacy #Entrepreneurship

Tune in to this week's episode of the Goal MARSTAry sessions

IP (intellectual property) is often the last thing that we look at when getting our business going - we go with what we think we know and perhaps google a few things - but there is a lot to know - we leave it to last because it seems to complicated and costly - this great session with Clive Bonny tells us a load of the basics that we need to consider and the things we really need to get going with from the get go!

Tune in and get in touch with him about the legal stuff and me, Heather Barrie, about achieving your goals in a robust and delicious way!

#BeMoreZebra - let your difference be your greatest strength!

https://www.linkedin.com/in/clive-bonny-2644a16/

https://www.linkedin.com/in/heatherbarrie1/