Today's show is all about retargeting. I'm joined by the co-founder of Shoelace, Reza Khadjavi, who is here to share what makes a great retargeting ad, advice for managing your budget, and much more. Since his company specializes in retargeting—especially for Shopify stores—we cover a lot of ground today. Listen in to learn how to optimize your campaigns if you're already running them, and if you're not, you'll hear lots of great tips for getting started the right way.

You can find show notes and more information by clicking here: http://bit.ly/2QD2HqP