Getting Coaches Paid with Laura Hulleman

This episode kicks off my multi-part series on uncovering what makes you a one-of-a-kind coach. I call it your unique body of work. In this episode, we will talk about your coaching superpower—the consistent gift that shows up in your work, rooted in your Endotype Formula. You’ll hear how her own journey unfolded and how curiosity might be the first clue to discovering your unique body of work. You will walk away from this one knowing what makes you unique in a world of coaches.

Coaches often struggle with visibility, pricing, and client acquisition—but what if those struggles go deeper than business strategy? This week’s guest is Scotti Moser (Visionary Endotype™), a former lawyer turned transformational coach, who helps women release emotional patterns from narcissistic parenting that are silently sabotaging their success.

If you grew up in an environment where you had to stay small, avoid conflict, or constantly prove your worth, those patterns don’t just disappear. They show up in your coaching business. She shares with us:

If you’ve ever wondered why you're not making the money you should—or why marketing feels overwhelming—this episode will help you connect the dots.

Tune in now and start breaking free from old patterns.

Check out the marketing course: Stop Saying Your A Coach - Start telling people what you really do.

Do you realize the importance of building a relationship in developing coaching clients? Your “discovery call” is a primary way to do so. But many coaches misunderstand the how-to’s of  the call. Let’s be real — calling it a "discovery call" could be the first mistake. Why? Because clients have no idea what they're about to "discover." It’s intimidating and unclear. Is it a sales call? A therapy session? Will you “discover their deep secrets and are they ready for that? 

Even more important than what we are calling them is your understand of three phases of your call:

By the end of this episode, you’ll have a clear understanding of how to turn your “discovery calls” into a valuable tool for both you and your clients.

Have you ever felt like you should just “get over it”. The grief around loss can be a tricky space to navigate. This week on Raving Coaches, I chat with grief transformation coach Karen Taylor (Defender Endotype™) to talk about why understanding grief—and the grieving process—matters for all coaches, not just those working with loss. Karen shares how she built her coaching business using TikTok, digital products, and in-person events, along with what she learned about showing up consistently. Laura breaks down the marketing lessons coaches can take from Karen’s approach, including why coaches need to position their work clearly (not just call themselves a “coach”). If you’ve ever felt stuck in how to reach the right clients or explain what you do, this episode is for you.

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This episode continues the conversation from last week about how to get clients — but this time, we focus on how to get them interested in what you offer. The fact is, most potential clients don’t care about your certification or your coaching process. What they care about is how you can help them solve their problems.

We’ll walk you through crafting your message so you can stop wasting time talking about the wrong things. I’ll help you figure out how to talk to potential clients in a way that resonates with their needs and motivates them to take action.

By the end of this episode, you’ll have a few ideas of what to say and know exactly what to not say. Dialing in your messaging IS what will get you paid.

If you need help dialing in your message, take a look at “Stop Saying You’re a Coach – Start telling people what you really do” program: https://ravingcoaches.com/stopcoach

Are you ever overwhelmed by so many ideas - great ideas, but they get you stuck in analysis paralysis? Or, does that ever growing endless to-do list keep you avoiding action in your coaching business? 

Today I talk with Michelle Gruening (Manifestor Endotype™), a tough-love business coach who helps first-time entrepreneurs break through limiting beliefs and take action. Michelle shares why so many new coaches get stuck in idea overload—trying to do too much at once and underestimating the time it takes to build a sustainable business. She explains how to break out of the cycle and focus on the right next step, not all the steps. 

Plus, we dive into her approach to avoiding burnout by identifying and offloading the draining tasks in your business. If you're tired of spinning your wheels and ready for clarity, this episode is for you.

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The most common question for a coach is "How do I get clients?" When you become a coach, did you realize how much of your success would ride on you being great at sales and marketing? Nobody teaches you that in coaching school, right? But now it’s time to learn the basics of client acquisition.

We dive into the first part of the solution — Where are my clients?

Your warm market is just the beginning. Let’s talk about strategic networking. And how to avoid “time thieves” — activities that seem productive but aren’t actually helping you connect with your ideal clients.

Tune in to learn exactly where to find clients who are ready for what you offer. And if you're ready to learn what to say to new prospects, check out “Stop Saying You’re a Coach – Start telling people what you really do.” program.

Visit Laura at her Facebook Page.

Learn more about the Endotype Formula™ 

TAKE THE Endotype™ QUIZ

Running a coaching business is already enough of a mental load—so why is money management the thing that trips up so many coaches? In this episode, I am talking with Sherry Andrew (Manifestor Endotype) about how to finally feel in control of your finances—even if you have ADHD, hate spreadsheets, or feel like you never know where your money is going. She shares her personal journey from being fired after 17 years to becoming a financial coach for self-employed entrepreneurs with ADHD. We get into the biggest financial mistakes coaches make, why paying yourself first changes everything, and how to set up financial systems that actually work for your brain.

Coaches are some of the most over-marketed-to entrepreneurs. Change your title on social media to “Coach,” and suddenly everyone has a course or system you need to buy. But if you’re spending more than you’re making, you’re not running a business—you’re running a very expensive hobby. In this episode, we talk about how to create a profitable coaching business without over-investing in unnecessary tools, certifications, or marketing tactics that don’t work.

Profit isn’t something that happens after five years (that’s a myth!). Start paying yourself right NOW.

📌 Other Resources Mentioned:

If you’re exhausted, questioning your coaching business, or wondering if you should go back to a traditional job—this episode is for you. This week I discuss the truth of coach burnout, why it doesn’t mean failure, and how to know if you should quit, pivot, or simply get better support. Let’s talk about mental health, finding the right coaching bestie, and why every coach needs a coach (at the right time). If you’re stuck, frustrated, or just need a gut check—don’t miss this conversation.

🔗 Find out your coaching superpower with the Endotype Formula Quiz: https://endotype.com/

Facebook is dead for marketing your coaching, right? Not if you ask this week's guest. Recently I got to sit with visibility and list-building expert Tracy Beavers (Visionary Endotype) to talk about why Facebook still works for coaches—just not in the way you might think. Tracy shares her best strategies for making your profile a client magnet, using groups to build trust, and getting people off social media and into your email list (where the real money is).

We may just have to add this to our Social Media Series we did in 2024. Find the other 5 episodes on social media: www.ravingcoaches.com/social

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