Getting Coaches Paid with Laura Hulleman

If you’re a coach who makes decent money but still feels broke—or can’t figure out why the financial freedom you imagined hasn’t materialized—this conversation is for you.

I sat down with financial coach Melinda Chapman, and what we uncovered is something I’ve seen again and again: coaches who are bleeding money, not from giant mistakes but from tiny, repeated habits. Melinda calls it “death by a thousand cuts”—the coffee runs, the coaching programs you bought out of hope, the subscriptions you forgot you had.

This episode is a grounded, compassionate look at money for smart, capable women who are tired of feeling like they’re working too hard for too little. You’ll hear how to spot the real leaks in your finances—personal and business—and how to stop spending money as a form of self-soothing (yes, we went there).

📌 Connect with Melinda:

🎯 Resources I mentioned:

When you blend in, your dream clients can't find you. In this episode of Raving Coaches, I’m sharing what I realized while sitting at a networking event full of coaches who all sounded exactly the same. If your marketing feels flat—or if you're tired of people not “getting” what you do—this one’s for you. I’ll walk you through why common coaching buzzwords are killing your marketing, how your client’s brain is wired to filter you out, and what you can say instead to finally get noticed. Plus, I'll tell you how to stop camouflaging your business and start standing out, using the insights you’ll discover in the Endotype Formula and by attending my Are You a Copycat Coach workshop. 

https://ravingcoaches.com/copycat

Not every coaching client is a dream to work with—and that’s okay. In this episode of Raving Coaches, I break down how to handle difficult clients, from those who want therapy instead of coaching to the ones who just won’t take action. I also talk about how your Endotype Formula influences who you coach best and why misaligned clients might be a marketing issue, not just a personality clash. If you’re tired of wondering why some clients drain you, tune in. You’ll walk away with strategies you can use today to create better-fit client relationships.

📍 Take the Endotype Formula quiz to discover your coaching superpower: https://endotype.com/

Tracey Bee's journey from lawyer to niche strategist is one every coach will recognize. After years of being “too much” in law, she stepped away, came back different, and built a business that blends her courtroom expertise with the emotional intelligence she couldn’t suppress.

I was inspired by Tracey’s willingness to reinvent as she was growing realizing what she loved about the coaching she was doing, and what she didn’t like at all. That is a big part of getting to the unique work that only you can do. 

As you listen, notice how Tracey uses strategy, role-playing, and emotional filtering tools to prepare clients to stand strong in court—even without a lawyer. Could these be helpful in your coaching?

🔗 Tracey’s Website: TheDivorceSolutionist.com

Does your unique body of work feel like a burden, or a playground? In this week’s Raving Coaches Podcast, I challenge the myth that doing what you love has to come at the cost of everything else. Drawing from my own journey, the Endotype Formula, and insights from Elizabeth Gilbert and Marianne Williamson, I am offering a path toward aligned work that lights you up—and pays the bills. If your coaching business feels heavy, this episode is your invitation to play again.

CTA:

What if your client’s job struggle isn’t about motivation—but about misalignment? In this episode, Laura talks with career coach Ash Cross (Enhancer Endotype) about what it really takes for neurodivergent individuals to thrive at work. From assessing readiness to change, to redefining success based on energy levels, Ash reveals a more humane and personalized approach to career coaching.

You’ll also hear how Ash went from overworked employee and freelancer to full-time business owner by designing their systems around their neurodivergent brain—and why that’s made all the difference. This episode is essential listening for any coach who supports diverse thinkers or who wants to build a business that works with—not against—their natural wiring.

Links:

Ash on LinkedIn: https://www.linkedin.com/in/acrosscareers/

 In this episode of Raving Coaches, Laura Hulleman invites coaches to move beyond their “generalist” phase and start claiming their unique body of work—the specialized combination of experiences, tools, and natural abilities that make your coaching unforgettable. Laura shares her own deep-dive process that helps coaches articulate and own their signature work. She breaks down the signs that you’re close (even if you can’t see it yet) and explains why feeling like “you made it up” might actually be a clue you’re on the right track.

This week on the Raving Coaches Podcast, I sat down with Christiane David (Captain Endotype™) of Green Wealth Legacy—a financial coach who works alongside her three sisters to guide high-achieving women through the emotional and practical side of money. In this episode, we unpack “financial intimacy,” a term that might change how you see your bank account forever.

We talk about the common anxiety women feel about money—even six-figure earners—and why ignoring your numbers might be the very thing keeping you stuck. Christiane also shares how they structured their coaching program based on each sister’s strengths: mindset, budgeting, debt, and credit.

📌 Learn more:

What really makes up your coaching genius? In this second episode of a four-part series, Laura Hulleman, host of the Raving Coaches podcast and creator of the Endotype Formula, reveals the three elements of your unique coaching genius: your Endotype superpowers, the skills you’ve picked up over time, and the life experiences that shaped you. Laura breaks down why your certifications are only part of the puzzle—and why your unique body of work matters more. Coaches will walk away thinking differently about their niche and the kind of clients they’re meant to serve.

What does it mean to be seen—really seen—in your life and your business? In this week’s Raving Coaches episode, Laura talks with Steph Shanks (Counselor Endotype™) about redefining success, navigating reinvention, and the radical act of visibility.

If you’ve ever felt like your work isn’t the whole story—or that you’re meant to offer more, but you’re afraid to say it—this episode is your permission slip. Steph’s story will remind you that bravery isn’t always loud. Sometimes, it looks like finally raising your prices, finally offering the retreat, or finally stepping into work you thought was “too much.”

This conversation is especially for coaches who are sitting on a body of work and don’t know how to share it—or sell it. My coaching superpower is helping you discover and release that unique body of work.  It’s time to claim the work that only you can do. 

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