Getting Coaches Paid with Laura Hulleman

Coaches, it’s time to get honest about your sales strategy. If your DMs are dry, your calendar’s empty, and your content feels like it’s going nowhere—you’re not alone. In this episode, Laura sits down with sales coach Gurleen Dhillon to unpack the real reason your offers aren’t converting.

They break down Gurleen’s visibility–nurture–convert framework and explore how most coaches skip straight to the “sale” without building enough trust or desire first. If you’ve been spinning your wheels trying to mimic someone else’s Instagram strategy, this episode is your wake-up call to stop chasing virality and start building a business that actually sells.

➤ Gurleen's Free Sales Resources: https://forms.gle/3LoX4crurfAo6S817

You can track your hours. You can budget your money. But if you’re bleeding energy all over the place, your business will still feel stuck.

In this episode of the Raving Coaches podcast, I’m talking about the third audit every coach needs—but most skip: your energy. Time and money might get all the attention, but energy is the real currency of your business. If you’re constantly tired, resentful, or overwhelmed, it’s costing you clients, clarity, and momentum.

I’ll walk you through what an energy audit looks like, why joy is a valid ROI, and how to spot the swampy friends, broken systems, and boundary breaches that are draining you dry. Take notes. Then take action.

When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she’s turning it into a community.

In this conversation, Jen shares the origin of her new project, We the Unruly, and the deep emotional audit she had to do to get there. We talked about what it means to be seen in your grief, how legacy beliefs shape our coaching voice, and why some of our most powerful work comes only after we've let things die.

If you’ve been itching to burn your business down—or finally let it evolve—this one’s for you. Jen doesn’t hold back, and neither did I.

 I said the word "audit" and half of you probably flinched. I get it. But if you're a coach who wants a business that works, we’ve got to talk about where your time and money are really going. This week on the podcast, I break down how I audit my business expenses (including the graveyard of domain names), and how I track my time so I can see exactly where I’m leaking hours—or hiding from the hard stuff like follow-up calls.

This isn't about spreadsheets and suffering. It's about awareness. If you don’t know where you’re at, you can’t move forward.

If this hits a nerve and you want to sort it through, book a Connection & Direction Call. Or dive into the Stop Calling Yourself a Coach course and fix your messaging while you're at it.

Being good at what you do isn’t enough if no one knows who you are. In this episode, I sit down with Rob Lang, who’s been behind the scenes of the media for 35+ years, helping people turn their skills into visibility and credibility.

We unpack what makes a media pitch land, the #1 mistake most coaches make, and how to tailor your message for real-world results—not just a framed newspaper article from 1992. Rob also shares how even introverts can craft a clear message that magnetizes the right opportunities.

You don’t need a PR team—you need a strategy. And this episode delivers it.

Learn more about Rob at: theexpertexpert.com

5,000 downloads. Zero ads. Just consistent, clear messaging and aligned audience building. In this special solo episode, I’m celebrating a big milestone—and unpacking how we got here. If you’ve been spinning your wheels trying to get clients or build traction, this one’s for you. I share what actually worked for growing the Raving Coaches Podcast, what didn’t, and how you can apply the same thinking to your coaching business.

This episode is equal parts gratitude and strategy, including a real look at business ROI, energetic investment, and why your consistency matters more than your following size. If you want to grow a coaching practice that works for you, tune in.

Subscribe and leave a review, then book your Connection & Direction Call to figure out your next best step. Want to fix your messaging? Take the Stop Calling Yourself a Coach course.

This isn’t just a conversation. It’s a transmission.

I sat down with Monique McDonald to talk about the deeper layers of visibility—how your body holds your story, how your voice reflects your beliefs, and what happens when you finally stop performing and start owning who you are. We got into duality, sacred space, business identity, and what voice work has to do with marketing clarity.

If you’ve ever felt unseen, muted, or afraid to take up space—this episode is for you.

Monique's website: https://www.themagneticvoice.com/ 

This launch didn’t start with a spreadsheet. It started with a nudge. In this solo episode, I’m pulling back the curtain on how I went from “I should probably do a workshop” to booking new clients, selling strategy sessions, and creating a profitable, intuitive launch.

You don’t need to build the whole funnel. You don’t need to plan for three months. You just need a clear next step, a marketing plan that puts butts in seats, and a path that feels good to YOU. I’m giving you permission to launch messy, imperfect, and aligned.

Want help with your own launch or marketing? Let’s talk in a Connection and Direction Call. And if your message still feels fuzzy, go take the Stop Calling Yourself a Coach course—it’ll clean that up real fast.

What if your most powerful business tool isn’t your website or your strategy—but your body? In this episode, intuitive coach Brenda Winkle and I explore how breath, embodiment, and energy practices create massive clarity for coaches—especially those who don’t fit the “standard” mold.

We talk about real-world intuition in business (not the fluffy kind), what it means to move from trauma responses into sovereignty, and how even pricing decisions can be led by your gut. Brenda shares her personal journey from teacher to coach, and we get honest about failed launches, spiritual gifts, and what happens when you stop hiding half of who you are.

Start reclaiming your energy and your authority with Brenda’s free tools:

 Coaches, are you helping your clients... or are you accidentally creating drama that stalls your business? In this solo episode, Laura Hulleman breaks down the Drama Triangle—victim, persecutor, rescuer—and how it sneaks into our coaching relationships, our marketing, and even our self-worth. If you’ve ever wondered why your business feels exhausting or your messaging sounds off, this episode is your mirror. Tune into the Raving Coaches podcast to find clarity, drop the hero complex, and start building client relationships that are healthy, strategic, and sustainable.

If your message is murky, take the course: Stop Calling Yourself a Coach