Getting Coaches Paid with Laura Hulleman

Coaches love control—until it controls them. In this one, Lara Days (Visionary Endotype), a board‑certified health coach and intuitive eating counselor, breaks down why so many smart, high‑capacity people are secretly micromanaging their bodies: daily weigh‑ins, body checking, earning food, and calling it “discipline.” We talk about the pendulum swing—strict rules on one side, “forget it” on the other—and how to find a livable middle.

You’ll hear Lara’s practical lens on rejecting diet culture, using interoception and attunement as your real “data,” and why tracking feelings beats tracking macros for most humans. We also unpack program design: getting explicit buy‑in, setting agreements, and running groups where autonomy is the point—not another set of rules.

Links

Mentioned in the Episode

What if the reason your business feels hard… isn’t you?

In this solo episode of the Raving Coaches podcast, I talk about why building a coaching business solo often feels like climbing a steep hill—and why the right kind of support changes everything. Backed by a study from the Journal of Experimental Psychology, we explore how your perception of difficulty shifts just by having someone climb the hill with you.

I get into the difference between having cheerleaders at the bottom of the hill and a coach who’s actually walking it with you. Whether you're brand new or feeling stuck mid-climb, this episode is a reminder that the business you’re building doesn’t have to feel so heavy. Listen in to find out how to choose support that makes the journey lighter—and more effective.

Resources mentioned:

What happens when your business is “successful” on the outside—but you’re exhausted, maxed out, and secretly wondering if you’ve built yourself into a corner?

That’s exactly where many of Katherine Danesi’s clients find themselves. As a business strategist and Conductor Endotype, Katherine helps fully booked creatives (think PR firms, branding agencies, and digital marketers) move from overwhelm into growth—with the right offers, systems, and team structure to actually sustain it. In this conversation, she shares how strategy + straight talk help her clients own their value, restructure their pricing, and finally step into leading their business with confidence.

And coaches—you’ll want to pay attention. The same “secret sauce” problem Katherine sees with creatives is the one I see with coaches every day: if you can’t clearly say what you uniquely do, you’re going to burn out chasing clients. That’s why I created the Are You a Copycat Coach? workshop—to help you cut the jargon, find your true message, and finally stand out.

➤ Save your spot here: https://ravingcoaches.com/copycat

Are you wasting time at events—or making the most of them?

In this episode, I break down how to approach any live event as a coach—from local networking meetups to industry expos. I explain how to decide whether to sponsor or speak, how to maximize a booth or table, and why your follow-up plan matters more than your freebie.

One of the biggest mistakes I see coaches make at events? Using a watered-down what I do intro that is boring or blends in. If you want to connect with real potential clients, you need language that reflects the unique problems you solve.

I am also introducing my October Are You a Copycat Coach? Workshop, where we will create a powerful what I do statement—or grab the “Stop Saying You’re a Coach” course now to refine your message before your next event.

📌 Details + registration: https://ravingcoaches.com/copycat

📌 Clear up your message now: https://ravingcoaches.com/stopcoach

What happens when your nervous system resets everything—your identity, your voice, your business?

In this week’s episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how intuition, energy, and presence have become the foundation of her work with clients today.

Michelle shares how she went from hiding behind what she calls her “science shield” to creating a powerful framework called The Bridge of Connection. She now helps clients move from fear into love—by befriending their nervous system, their inner critic, and every part of themselves they’ve been told to suppress. This one is for every coach who knows they’re still only showing 50% of what they’re capable of.

🌐 Michelle’s Website: unbridledchange.org

Sometimes an obvious truth for us, is not so obvious to others. That is what happened in a recent conversation with a great coach I serve. In this episode of The Raving Coaches Podcast, I share that story. 

She had this amazing realization that her program needed to be the one she wished she had herself. That one shift in perspective unlocked a whole new level of depth in her offers. This lesson I thought was obvious. It is what led me to create the exact marketing and branding system I now use to help coaches—because it’s the one I desperately needed in my first four companies.

In this episode, I walk you through how to recognize which of your past struggles are the blueprint for your clients’ future breakthroughs. Spoiler: the program you’re meant to build is often the one you once needed most.

If you’re ready to uncover your unique coaching superpower, take the free Endotype Formula quiz at endotype.com.

If you've ever wondered why smart, self-aware women stay in bad relationships—or why it’s so hard to move on—you’re going to want to listen to this one. Heather Melville (Counselor Endotype) is a toxic relationship recovery coach with the receipts: she left an abusive 8-year relationship, walked away from a successful engineering career, and now helps other women rebuild lives they actually love.

In this episode, we dig into why healing after toxicity isn’t about “finding the next one”—it’s about reconnecting to yourself, learning to trust your intuition, and forgiving yourself for what you didn’t know then. We also talk about the not-so-funny problem of being a coach with a soft brand voice that doesn’t match your bold, hilarious truth.

Heather now lives full-time in a converted shuttle bus with her fiancé, running workshops from the road and building a business that aligns with her real voice—one that’s smart, sarcastic, and deeply committed to helping women stop fixing everyone else and finally choose themselves. Her background in engineering and lighting design makes her story even more compelling: this is a coach who rebuilt every part of her life—from the ground up.

➤ Learn more or work with Heather: https://healthyrelationships.info

You’re not scared of helping people. You’re scared of selling it.

In this final episode of the six-step series on building a successful coaching business, I’m getting real about sales. We’re talking about the two ingredients that shift sales from slimy to solid: compassion and power. If you’re struggling with sales, it’s not your fault. Most coaches weren’t trained in sales—they were trained to serve

If your stomach flips at the idea of follow-ups, or if you’ve ever charged less “just to help,” this episode is for you. I’ll help you reframe your mindset around pricing, service, and the real reason people commit to coaching (hint: it’s not the discount).

Mentioned episodes: 

Gurleen Dhillon on practical sales systems: https://RavingCoaches.podbean.com/e/gurleen-dhillon/

Kristina Jensen on trauma-aware sales and nervous system safety: https://RavingCoaches.podbean.com/e/kristina-jensen/

What happens when your clients are juggling a career, kids, aging parents—and secretly falling apart inside? That’s the story for a lot of Gen X women, and it’s also a warning sign for coaches.

In this conversation, Laura Aiello—Harmonizer Endotype, retreat leader, and wellness coach—shares how social wellness, intentional friendships, and boundaries aren’t just “nice to have.” They’re survival tools. She explains why many women feel undervalued, how people-pleasing erodes self-trust, and what it really takes to create a circle of people who see you for who you are.

If you’ve ever caught yourself thinking “I hate people” while secretly wishing for deeper connection, this one will hit home.

➤ Laura Aiello’s Website: laylowwellness.com

Why great presentations don’t get you clients

You finally nailed the presentation. Or the podcast interview. Or the workshop. You prepped for days, your hair looked good, your message was clear—

No new clients. No one followed up.

In this episode of the Raving Coaches Podcast, I break down why most coaches leave opportunity on the table by skipping the one thing that matters most: smart next steps. There are too many myths out there about How to Design Smart Coaching Funnels That Actually Convert. It this episode we expose a few of them. 

You’ll learn:

If your quiz, freebie, or workshop isn’t converting, this is the missing piece. It’s Step 5 in the 6-step series to build a profitable coaching business.

👉 Listen now and check your next step strategy.  If you want to talk next steps book a Connection and Direction call with me this week.