Getting Coaches Paid with Laura Hulleman

I talk to a lot of coaches who are drowning in tasks and secretly terrified to hand anything off. You want a VA. You want better systems. But in the back of your mind you’re thinking, “What would I even give them that isn’t a giant mess?” In this episode with Lauren Glynn, we get brutally honest about why you can’t scale crap and what it really takes for a coach or service provider to stop being the bottleneck in their own business.

Lauren is a former corporate consultant who’s supported brands like Apple, Whole Foods, and Pfizer—and now she works with female and nonbinary entrepreneurs who want their time back. We talk through real client stories: the nutritionist who couldn’t let go of her 1:1s, the post-it-note CEO who hated every project management tool, and the coach who would “rather get a root canal than post on Instagram again.” Lauren walks us through how she helps clients decide what to keep, what to delegate, what to automate, and what to drop entirely.

If you’ve ever tried to copy someone else’s productivity system and felt like a failure when it didn’t stick, this conversation will feel like a deep exhale. We cover boundaries, energy, verbal processing, and why some of us will always need a thought partner instead of another color-coded calendar. You’ll walk away with practical starting points for reclaiming your time—and permission to build a business that actually fits your brain and your life.

Lauren Glynn is a corporate consultant turned business coach for female and nonbinary entrepreneurs who want their time back. After years consulting for brands like Apple, Whole Foods, Pfizer, and the federal government, she saw the same problem on repeat: chaotic systems, overextended leaders, and no clear path to sustainable growth. In her own online business journey (everything from lifestyle blogging to leadership coaching), she realized small business owners need better time management and systems than the big players—because we’re the ones doing it all.

Today, Lauren helps digital entrepreneurs optimize their time, boundaries, and backend systems so they can stop white-knuckling their way through the week and start running a business that actually supports their life.

If this episode hits a nerve because you’re juggling too much and not sure what to drop, start here:

Before you start setting goals for 2026, it’s time to take a hard—but kind—look at 2025.

In this week’s episode of The Raving Coaches Podcast, I get to share a story about a desert mountain hike that changed the way I see my business—and why I now spend every December reflecting instead of racing ahead. You’ll learn how to identify what worked, what didn’t, and what you’re still carrying that doesn’t belong in your next season.

If you’ve been running your coaching business like it’s a race, this is your invitation to stop, breathe, and ask better questions. Join me for the next Marketing Lab, where we’ll process your 2025 results and create an aligned marketing plan for 2026—together.

Sign up for the Marketing Lab → https://ravingcoaches.com/lab

Burnout looks different up close. In this solo episode of The Raving Coaches Podcast, I (Laura Hulleman) unpack a question sparked by my former client Sandra Lee: Can we reach clients before burnout? I share the “house on fire” analogy—911 moments, kitchen-flame moments, and simple smoke-alarm moments—to help you decide exactly which phase your marketing is designed to meet.

We explore how urgency, perceived importance, and clear problem-naming influence whether someone grabs a podcast and a workshop—or pulls out the credit card. I’ll show you how to stop selling to “everyone who feels stuck” and start speaking directly to the client you’re here to serve. Ready to get precise and practical with your message? Come to the next Marketing Lab and implement this with me: https://www.ravingcoaches.com/lab

What if your chronic pain isn’t just physical?

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When a course works, it changes everything. When it doesn’t, it’s just a waste of time.

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13:00 – Sara’s unlikely path from yacht chef to business coach

 Coaches tell me all the time, “I know my why.” That’s great. But do your values actually show up in the way you market and sell? In today’s episode of The Raving Coaches podcast, I walk you through how values become your north star — not just for motivation, but for pricing, offers, branding, visuals, and your entire sales experience. I talk about Brené Brown’s example of courage and vulnerability, and then connect it back to us as coaches: if your value is kindness, you can’t be out here doing high-pressure, shame-based sales. That’s off-brand.

We’ll look at what kindness looks like in copy, what it looks like in design (yes, even fonts can be “pokey”), and the difference between telling the truth and tearing down other coaches to sell. Then I invite you to the November 13 Marketing Lab — a 90-minute, interactive, “fix it right now” session where we’ll identify your real business values and make sure clients can actually see them in your marketing. If your values are missing, you will not attract the right-fit clients. Period.

When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she’s turning it into a community.

In this conversation, Jen shares the origin of her new project, We the Unruly, and the deep emotional audit she had to do to get there. We talked about what it means to be seen in your grief, how legacy beliefs shape our coaching voice, and why some of our most powerful work comes only after we've let things die.

If you’ve been itching to burn your business down—or finally let it evolve—this one’s for you. Jen doesn’t hold back, and neither did I.

Grief changes everything. It rearranges the body, the brain, and the spirit.

In this conversation, Marcia Earhart (Visionary Endotype) opens up about walking through unimaginable loss—the deaths of two sons—and how that experience led to the creation of The Sterling Rose Sanctuary, a nonprofit healing ministry offering “boots-on-the-ground” support for people experiencing trauma and grief.

We talk about what it really means to breathe, move, and live again. You’ll hear Marcia’s holistic (but not vitamin-and-crystals) approach to grief—using breathwork, movement, gentle nutrition, and boundaries to guide people through the hardest chapters of their lives.

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It’s a deeply human episode about faith, healing, and purpose—and a reminder that grief isn’t something we get over. It’s something we integrate.

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Let’s be real: most coaches don’t actually know how to hire a marketing person—because they don’t know how to talk about what they do yet.

I’ve seen too many brilliant coaches drop $30K on a beautiful brand, slick website, or “done-for-you” funnel that doesn’t bring in a single client. Not because the designer or strategist was bad—but because the message wasn’t clear. If you can’t articulate what you do, no marketing can fix that.

That’s why I created the Copycat Coach Workshop—and we’re doing it live again on October 22nd.

This isn’t about fixing your social media. It’s about stripping away the buzzwords and finally owning the real words that describe what you actually do. The ones that attract the right clients and feel like your voice—not someone else’s template.

If your messaging still sounds like every other coach out there…

This is for you.

👉 Save your seat for the October 22nd workshop: https://ravingcoaches.com/copycat

Let’s stop copying and start saying what you really do.

Most coaches don’t realize they’re imitating.

They follow the systems, buy the programs, apply the templates—and wonder why their marketing still doesn’t convert. Why clients aren’t showing up. Why they feel disconnected from the business they’re building.

In this episode, I’m naming what most won’t:

We’ll talk about what it really looks like to build a body of work that’s yours:

Whether you’re brand new or rebuilding, this episode will help you stop blending in—and start selling from a place of clarity, alignment, and ownership.