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Getting Coaches Paid with Laura Hulleman formerly the Raving Coaches podcast
In this episode, I’m pulling back the curtain on collaborations: podcasts, summits, workshops, and all the “we should do something together” conversations that show up in your inbox or networking groups. Because the idea sounds great, but the execution? That’s where things fall apart. I share what I’ve learned from saying yes early in my business, what actually made a difference, and how I now evaluate every opportunity that comes my way.
We talk about marketing plans (or the lack of them), audience size, quality of leadership, and the difference between someone who’s building a business and someone who’s just dabbling. If you’ve ever walked away from a collaboration wondering what the point was, this conversation will give you clarity.
You don’t need more opportunities—you need better ones.
Getting Coaches Paid with Laura Hulleman formerly the Raving Coaches podcast
If you’ve ever felt like you’re “not quite saying it right” when you talk about your work you're going to enjoy this interview with Robin Carr.
Robin talks about being unapologetically yourself, and what I appreciated is that she didn’t make it fluffy. She made it practical. This isn’t about confidence affirmations. It’s about how you talk to yourself, what you tolerate, and whether you’re actually willing to show people who you are.
We also got into why coaches hold back in their marketing, how people-pleasing shows up in business, and why small daily choices (not big reinventions) are what actually create change.
Connect with Robin:
Take the Endotype Quiz → https://endotype.com
Getting Coaches Paid with Laura Hulleman formerly the Raving Coaches podcast
I recently had someone ask me what Endotype is a “natural seller”. All Endotypes can sell, but sales often feels uncomfortable for a lot of coaches. It doesn’t mean you are bad at it. You just don’t have a structure for the sales experience.
In this episode, I walk you through the exact framework I use on sales calls that makes them feel easier, more natural, and far more effective. Instead of trying to “sell” your coaching, you’ll learn how to guide your potential client through two clear decisions—one that has nothing to do with your offer at all.
We dig into how to help someone fully see why what they’ve been doing isn’t working, how to identify whether they’re actually ready for change, and why so many calls stall out before you ever get to talking about your program. If you’ve ever had a great conversation that didn’t turn into a client, this will explain why.
This is one of those episodes that will immediately change how you run your next sales call.
CTA: Book a Connection + Direction Call and let’s look at what’s actually happening in your sales process
Getting Coach Paid with Laura Hulleman formerly Raving Coaches podcast
In this episode Anna shares her journey from communist Poland to becoming a hypnotherapist and energy teacher working with professional empaths who look successful on the outside but feel exhausted inside. We talk about the difference between the unconscious empath (the people-pleaser) and the evolved empath—someone who knows how to sense energy without making everything about them. We also dive into pricing, energy exchange, and why free clients often value transformation the least.
If you’re a coach who struggles with boundaries, over-giving, or charging what you actually need, this episode is going to challenge you in the best way.
About Anna Hanael
Connect with Anna:
Getting Coaches Paid with Laura Hulleman, formerly Raving Coaches podcast.
If you’ve ever watched someone “perform leadership” and wondered whether you’re the problem because you refuse to play that game… this episode will land. Veronica Taylor doesn’t teach leadership as a job title. She teaches it as a lived value—something you carry into your relationships, your work, and the moments that test you when nobody’s clapping.
Veronica’s story is intense in the most honest way: born on the day of a revolution, immigrating young, experiencing homelessness in San Francisco, and learning survival-level discernment that most people only talk about in theory. We get into the difference between being adaptable and being performative, and why “chameleoning” can be a tool that saves you—until it becomes the thing that keeps you stuck.
We also go straight into responsibility without turning it into blame: how to extract yourself from the noise, choose your next move, and build an identity sturdy enough to hold your next level. Veronica has a line that stuck with me: who you think you are is how you show up in the world. If your business, leadership, or confidence is hitting a ceiling, you’ll hear exactly why.
Guest Bio
Guest Links
Getting Coaches Paid with Laura Hulleman formerly the Raving Coaches podcast
Most coaches think being a podcast guest is about exposure. It’s not. It’s about intention, preparation, and knowing exactly how a podcast fits into your client-attraction strategy. In this episode, I break down what actually makes podcast guesting work for coaches — and why so many people are wasting time saying yes to interviews that go nowhere.
We talk through the unsexy but critical logistics that immediately impact whether people listen to your episode or turn it off — from sound quality and camera setup to how hosts decide who they book again. I also share what I look for as a podcast host, why filling out guest forms matters more than people realize, and how to position yourself so hosts see you as a professional, not a liability.
Then we get into the part most coaches skip: converting listeners into your audience. I explain why vague CTAs don’t work, how to use podcast guesting to grow your list, and why sharing your own guest episodes is non-negotiable if you want clients to remember you and understand what you actually do.
CTA:
Getting Coaches Paid with Laura Hulleman; formerly Raving Coaches podcast
In this interview with Molly Thompson, we discuss coaches—especially those who are having deep impact, so capable, and still quietly exhausted by guilt, shame, and the pressure to “do more.”
Molly is building Elevated Achievers, a community for high-achieving women entrepreneurs (many with ADHD) who are already productive—but don’t feel alive in their work anymore. We talked about why productivity hacks don’t help this group, how ADHD often shows up differently in women, and why being wired differently doesn’t mean you’re broken. We also dug into energy as a currency—and how scattered energy limits impact no matter how smart or capable you are.
This episode is especially for coaches who know they think faster, feel deeper, and see patterns others miss—but have struggled to name, claim, and trust those gifts without self-judgment.
Guest Bio
Guest Links & CTAs
Getting Coaches Paid with Laura Hulleman; formerly Raving Coaches podcast
If you’ve ever hit an income goal and felt… nothing (or worse: pressure), this conversation will land. I sat down with Teresa Romain who’s been teaching abundance for 30 years and we went straight into the uncomfortable truth most coaches avoid: you can be doing “everything right” financially and still feel like you’re failing. Teresa talks candidly about debt, shame, bankruptcy, and the moment she realized her entire definition of abundance was built on external proof.
We unpack what she calls The Abundance Trap: when abundance becomes a destination “out there,” and money becomes the metric that decides whether you’re enough. Teresa explains why the goalposts move even when your income grows, why “beans and rice” strategies can be useful but aren’t the same thing as abundance, and why sufficiency (not “more and more”) is where freedom starts to show up. This is one of those episodes that makes you rethink your
Guest Bio
Guest Links
Getting Coaches Paid with Laura Hulleman; formerly Raving Coaches podcast
If you have ever thought “I know what I’m doing… so why am I not getting booked?” you’re going to feel painfully seen in this episode with Jenny Unsworth. We talk about the moment a smart, high-achieving coach realizes that doing more isn’t the answer—because in a personal brand business, people aren’t buying your brain. They’re buying what they feel when you speak, teach, and lead.
We got into the ways coaches end up sounding proformative. Not because they’re fake—because they’re trained. School, jobs, the whole employee pipeline teaches: do what the authority figure says, and you’ll get the reward. Entrepreneurship is different. You can do every step and still get no payoff if you’re not anchored in your own voice, your own lane, and the work you can actually stand behind when the results show up.
And the DM conversation in this episode? Worth the listen. Jenny reframes “selling in the DMs” into what it should have been all along: connection without an agenda, trust built through honest touchpoints, and content that does the heavy lifting so you’re not trying to force a pitch in message #4 like a desperate raccoon.
Jenny Unsworth coaches ambitious women in their 20s (and other driven entrepreneurs) who want predictable sales without losing themselves in hustle, performance, or constant strategy changes. She’s known for spotting the “half tweaks” that keep people stuck and helping them lead with clarity, conviction, and real brand energy.
Getting Coaches Paid with Laura Hulleman; formerly Raving Coaches podcast
Sara breaks down Internal Family Systems (IFS) in a way that makes sense for your coaching practice and your own healing. If your nervous system is tired, your confidence feels fragile, or you’re over functioning just to feel safe, this is your episode.
➤ Learn more about Sara Miley: saramiley.com
From the publisher's feed
Getting Coaches Paid with Laura Hulleman is for life coaches, business coaches, relationship coaches, health and fitness coaches, career coaches, executive coaches, and other professional coaches who want more clients, better leads, and a profitable coaching business.
You may be an excellent coach and still have no idea how to consistently find coaching clients, explain what you do, generate leads, market your coaching business, or confidently sell your services. That's because learning how to coach and learning how to build a coaching business are two very different skill sets.
Whether you're becoming a coach, starting your first coaching business, or you're already established and want to grow, the business problems are often the same: finding the right people, getting potential clients interested, talking clearly about what you do, making offers, having sales conversations, and getting paid for your work.
Laura Hulleman is a business and marketing strategist for coaches and the creator of the Endotype Formula™. She helps coaches understand how they are wired, identify the business strategies that fit them, and build a coaching business they actually enjoy running instead of blindly following somebody else's formula.
On Getting Coaches Paid, Laura talks about the practical business skills most coaches were never taught, including getting coaching clients, lead generation for coaches, marketing a coaching business, messaging, networking, offers, sales conversations, and growing a profitable coaching business.
Some episodes are straight-talking strategy and teaching from Laura. Others feature coaches and business experts sharing what's actually working, what hasn't worked, and what they've learned along the way.
The business of getting coaches paid.